India-based Broot.ai leverages Vonage APIs to transform how sales and marketing connect with prospects and customers
Vonage, a part of Ericsson (NASDAQ: ERIC), has announced that Broot.ai, an India-based, AI-powered contact management and enrichment platform designed for B2B sales, marketing, and event professionals, is leveraging Vonage APIs to transform how sales and marketing teams connect with people worldwide. By integrating the Vonage Voice API and enabling local phone number provisioning, Broot.ai brings real-time, in-app calls directly to the enterprise.
For teams using customer relationship management (CRM) platforms for fast-paced campaigns, speed and context are critical. With the Vonage integration, Broot.ai users can make a call with a single click immediately after identifying a prospect. This means Broot.ai can instantly follow-up with registered event attendees and qualified sales opportunities, helping to improve the speed of engagement and conversion.
“Broot.ai’s mission is to remove obstacles for sales and marketing teams so they can focus on building real connections,” said Mithun Waghela, Founder and Chief Product Officer, Broot.ai. “Vonage APIs allow us to deliver seamless, in-app calling and instant number provisioning, transforming the way our users engage with their customers and prospects.”
The Vonage integration allows Broot.ai to set up new user access of local business numbers in the U.S., European and Asia Pacific markets, giving enterprises a local presence that builds trust and drives response rates. With centralised call data and metrics, Broot.ai users gain clear visibility into team activity and campaign performance, and can make data-driven decisions faster.
“Vonage is committed to helping software innovators, like Broot.ai, create intelligent, scalable solutions for the modern enterprise – accelerating digital transformation through advanced programmable communications capabilities,” said Christophe Van de Weyer, President and Head of Business Unit API, Vonage. “By bringing real-time voice and easy number management directly into CRM workflows, Vonage is enabling enterprises to connect with customers faster and more effectively around the world.”
