Marketing Analytics, Performance & Attribution

CaliberMind Uses Sisense to Help Visualize Marketing Insights

CaliberMind Customers to Benefit From Better Visibility Into Campaign Success & Spend Allocation
marketing analytics

CaliberMind, a B2B Marketing Intelligence Software, announced that it has chosen Sisense, the world’s leading AI-driven analytics platform, to help CaliberMind customers drive data-driven decision making and culture change in the marketing industry. “Our customer data platform transforms siloed data into a cohesive information layer. We’re thrilled to offer our customers the ability to easily manipulate their data visually with Sisense. We provide out-of-the-box templates and support for customization, but now they can create custom reports and dashboards on the fly,” said Raviv Turner, Founder and Chief Product Officer of CaliberMind.

Since the outbreak of COVID-19, marketers have been forced to move to an almost exclusively digital strategy. These tactics have presented new challenges to marketing analysts: online marketing tools are often disconnected and difficult to mine for information. CaliberMind cleans and enriches data, connects every tool, and uses machine-learning models to derive critical business insights about the buyer journey, channel efficiency, and more.

With the addition of Sisense, customers will be able to create custom reports and unlock key insights without any support. This means reporting cycles are streamlined as marketers don’t have to wait to tailor baseline reports to verify patterns and dig into unique business cases. With Sisense’s easy-to-use UI, marketers of all skill levels can analyze data their way to understand what’s happening in the business and leverage the power of data to make better daily decisions.

“Marketing teams have always needed to be data-driven but today’s rapidly changing environment requires them to be more agile than ever. In order to make quick decisions, they need insights at their fingertips and only Sisense is able to infuse intelligence everywhere so that the right person gets the right insights where they need them,” said Ashley Kramer, Chief Product and Chief Marketing Officer, Sisense. “We are excited to power CaliberMind’s solution that empowers marketers around the world to go beyond business intelligence to achieve incredible outcomes.”

CaliberMind customers can expect to see new reporting options as soon as winter 2020 and can contact their Customer Success Manager with questions.

CaliberMind is the Customer Data Platform built for B2B revenue marketers. We enable our customers to decode their data through analytics and provide automation to grow revenue faster—together with sales.

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