MightyHive, the premier Programmatic and Analytics Solutions Partner, today announced its expansion into Canada with the hiring of Tessa Ohlendorf as managing director. Headquartered in Toronto, the MightyHive Canada enterprise sales and client management team is expected to grow rapidly this year and already has relationships with customers such as Home Depot Canada.
“MightyHive has ambitious plans for the programmatic market in Canada focused on consulting, in-housing and enterprise data, which are huge opportunities,” said Pete Kim, CEO MightyHive. “Tessa has always focused on growth and building companies from the ground up, and we are delighted to have her lead sales and operations for MightyHive Canada.”
Tessa will oversee all Canadian clients and manage services teams in the areas of programmatic buying across digital channels, systems integration, and enterprise data and analytics consulting.
“MightyHive offers something unique: an integrated end-to-end media, data and analytics process that uses innovative marketing technology paired with strategic consulting. It is no surprise that MightyHive is in a high-growth stage,” said Tessa Ohlendorf, MD Canada, MightyHive. “I’m delighted to lead this one of a kind solution to the Canadian market.”
A respected leader and visionary with deep knowledge in the programmatic space, Tessa has worked in both the US and Canada with programmatic technology, search and social media solutions. When programmatic gained traction in Canada in 2012, Tessa drove success for clients and her internal teams while at Cadreon—which she launched in the Canadian market—and has been part of the transformation of the industry ever since. “Bringing digital capabilities in-house can be not only efficient but also incredibly enlightening, when done correctly, by providing clients with the utmost transparency and access to their data, assets, and campaigns,” added Ms. Ohlendorf.
On September 20th Ms. Ohlendorf will be speaking at Future TV Advertising Forum Canada during Session Two: The Future of Agencies, Brands, Planning, and Media.