LiveRamp launches first-ever ‘data scoring initiative’
The initiative is introduced to facilitate the marketers with a system to check the quality of third-party data The biggest issue that digital marketers face in the present scenario is...
Advertising & Promotion
8274 results found
How Adtech Market influences the Martech Industry Scenario?
In simpler terms, if we ask, then how does the creative side of marketing get along and influence the part which is aligned with sales? This notion does need some...
A Brief Synopsis of Tech Marketing World
Tech Marketing is a method of using modern technology as a marketing tool. It has 3 important aspects; the target customer, the marketing roles and the financing of the company....
3 Inexpensive Digital Marketing Strategies
Looking for marketing strategies to improve the return on investment? Be it a large scale or small-scale company, or even a start-up, there are ample opportunities for you to promote...
PeerLogix Over-The-Top (OTT) Date Now Available Through Leading Demand-Side Platform...
PeerLogix, Inc. (OTCQB : LOGX) the company which established the standard for tracking non-subscription based Over-The-Top (OTT) engagement data, announced on 16th May 2018 that its robust audio/video consumption data...
Shutterstock gets Integrated into IBM’s Watson for Easier Viewing of...
For easy viewing of images, videos, and music tracks Shutterstock gets integrated into IBM’s Watson AI technology. Currently, Shutterstock is having an online library of more than 200 million assets...
Karangkraf and Astro’s Blaze Digital Partner to Launch Digital Content...
Recently Blaze Digital, the digital marketing unit of Astro and Grup Majalah Karangkraf have signed a joint venture deal to create Malaysia’s largest Malay digital content network Nu Ideaktiv. This...
Barometric® Raises the Bar for Measurement of Print Media Advertising
Holistic measurement and tracking solution opens up new visibility within legacy marketing channel NEW YORK–(BUSINESS WIRE)–Barometric, MRC accredited provider of advanced cross-environment tracking and measurement solutions, today announced its new...
OpenX Expands Mobile and Video Product Leadership Team
OpenX Expands Mobile and Video Product Leadership Team; Welcomes Senior Hires from Viacom, Hulu and AdColony Mobile and video growth continues to surge in Q1 of 2018 outpacing overall industry...
TripleLift and White Ops Partner to Fight Fraud in Native...
TripleLift, the world’s largest native advertising platform, today announced a partnership with White Ops to become the first native exchange to offer third-party verified pre-bid fraud prevention across its entire...