Successful collaboration equips publishers with a powerful tool for data-driven decision-making MGID, the global advertising platform, celebrates the first anniversary of its strategic partnership with Marfeel, a leading content analytics provider...
CallRail’s landmark analysis quantifies how large language models (LLMs) are reshaping the customer buyer’s journey AI-driven customer discovery has moved beyond prediction and into measurable reality. New research from CallRail, the...
UserTesting sees its placement as a reflection of its unmoderated research and enterprise-grade participant access UserTesting, a leading provider of customer insights for the enterprise, today announced it was named...
ScanmarQED today announced the acquisition of MMM Labs, a US-based startup known for its modern, multi-engine approach to Marketing Mix Modeling (MMM), allowing teams to work across multiple modeling methodologies...
In survey of brand and agency advertisers, 77% say AI is transforming the industry but majority say the most meaningful results are yet to come Advertisers see measurement and attribution...
Bombora-Powered Segments Enable Precise, AI-driven Contextual Targeting Across Primary Digital Channels. Bombora, the pioneer in B2B data, today announced that Proximic by Comscore’s Predictive Audiences now includes 300 new contextual...
Turning ad creative into a feedback-driven system, starting with interactive ads San Francisco–based startup GIGR (dba. Playad) today announced it has raised $5.4 million in pre-seed funding to accelerate the development of AI marketing agents that help...
CDK, the leading automotive retail software provider, today announced the launch of its Customer Data Platform (CDP) that unifies fragmented customer information and delivers real-time, actionable insights across the dealership. Powered by...
Amidst massive industry disruption and consolidation, deal puts Tombras in a category of one as the only data-led, full-service independent growing without outside funding Knoxville-based Tombras today announced the most significant move...
Cumulus Media (OTCQB: CMLS) and media technology company Eon Media announce that they have entered into a joint partnership to develop and monetize AI-enabled projects for audio. Together, Cumulus Media and Eon Media will create AI-enabled platforms to provide listeners with more...
