AI Appreciation Day: Experts talk Martech, Data and Innovation Success
In this article, we speak to technology, retail, marketing and data leaders about some of the emerging trends, challenges and opportunities they see rise up in the age of AI....
Guest Blogs
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Best Practices for Marketers to Drive Growth with AI
There’s no shortage of hype around AI and growth marketing. But while the headlines focus on flashy predictions, a quieter shift is happening in how performance teams are using AI...
Beyond the Brand In-Housing Hype: A Guide to What Actually...
Let’s cut to the chase—brand in-housing isn’t just some flashy trend that CMOs are chasing. It’s a fundamental shift in how brands operate (link to The Ultimate Guide to In-Housing...
What will be the Emerging Martech Trends in 2025?
You’d be hard pushed to find a 2025 predictions article that doesn’t mention AI, especially for marketing and martech. AI will of course continue to be a key trend in...
The Signal Wars: How DSPs and SSPs Are Battling for...
The history of the open Internet has always been filled with co-petition (or frenemies, if you’d like) organizations and frameworks that work together in some regard and compete in others....
The Neglected Middle: Why Midfunnel Marketing Is the New Battleground
Marketers spend a lot of time focused on the two ends of the funnel—big, splashy brand campaigns at the top and performance-driven conversion tactics at the bottom. But between those...
Maximising WhatsApp’s Potential: A Strategic Approach to Business Communication
Over recent years, WhatsApp has transformed from a simple messaging app into a vital communication tool for businesses across the globe. With over 2 billion monthly active users according to...
The Future of Online Privacy: Three Trends Shaping 2025 and...
Few topics in digital marketing today are evolving as rapidly—or carry as much weight—as online privacy. With shifting user expectations, tightening regulations, and accelerating advances in artificial intelligence (AI) and...
2025: The Comeback of Phone Call Marketing
Phone marketing has had its ups and downs. The highly desirable phone call has suffered in recent years at the hands of fraudsters intent on stealing consumers’ money and identity....
How AI Assistant Helps Your AdOps Team Work Smarter, Not...
In a space where milliseconds matter and margins are tight, efficiency in digital advertising isn’t optional — it’s existential. Over the past decade, we’ve seen an unprecedented rise in the...
