Marketing has evolved over the years with the advancement and innovation in marketing technology. In recent years, technology has brought massive disruptions to traditional marketing efforts, requiring firms to adapt...
Marketing professionals have just begun to unleash the complete power of Data Management Platforms. In a true sense, DMP deployment gained momentum with the knowledge of how and why to...
Brands need to take a human-centric approach to marketing. Modern customers trust the opinions of a human more than an advertisement from a brand. Now that paid advertising is getting...
The design and the content are the core elements of a good website. To create content-focused websites, you need to choose a content management system (CMS) to power the site....
In competitive markets, small businesses are either exploited or made feel neglected by large marketing tech companies. According to a Salesforce Report, around 90% of the business population represents small...
Conversational AI is all about the programming that allows a machine to mimic and converse with humans. We can simply say that AI-chatbots use conversational AI to understand and have...
With the increasing martech platforms, Intelligent Marketing plays a crucial role. And, CI is one of the first steps to efficient CX. So, how to mingle them both? Can you...
Conversational AI is becoming common day by day. Not only for commercial objectives but also for entertainment. When computers converse with humans, developers put forth a lot of effort to...
An enticing thought advancing towards AI, ML, and predictive analytics is that more data is better. Why wouldn’t it be? As data is the new fuel of the upcoming digital...
Customer intelligence, also known as the voice of the customer or customer analytics, is a discipline under Customer Relationship Management (CRM) encompassing technologies like feedback management, social media monitoring, Natural...
