BlueConic, the world’s leading pure-play customer data platform (CDP), today announced it will host an eMarketer webinar, “Identity Crisis: Engaging Customers in a Post-Cookie World” on October 22, 2020 at 2:00 pm ET.
Who: BlueConic speakers will include Eric Gilreath, Customer Success Engineer; Sam Ngo, Director of Product Marketing; and Ali Paradiso, Senior Customer Success Manager.
What: Gilreath, Paradiso, and Ngo will discuss strategies for fine-tuning marketing programs and personalized customer experiences in the absence of third-party cookies, and why technology choices matter when it comes to customer identity management and customer engagement transformation going forward.
When: Thursday, October 22, 2020 at 2:00 pm ET.
Why Attend: We are entering a world where identifiers like third-party cookies or mobile IDs are no longer viable proxies for identity. Calls for GDPR-like privacy regulation in the US paired with ongoing Google and Apple announcements that further deprecate the use of these identifiers make a post-cookie world inevitable. Companies will need a solid transformation strategy to compete in this new world. Whether you’re in media & publishing, retail, CPG, financial services, telecom, or something else entirely, there is no escaping the impact.
Attendees will learn:
- How to manage customer identity for actionability in a cookie-less world
- How technology decisions impact customer engagement
- Examples of how companies are already making the transformation
Where: Participants can register here. The webinar is free and all marketers are welcome to attend.
Tweet this: Join @BlueConic and @eMarketer to learn how to engage customers in a post-cookie world. Register for the webinar now: https://on.emarketer.com/Webinar-20201022-BlueConic-PostCookie-TechTalk-Hyrbrid_Busemailpage?Source=blueconicunique2.html