Customer Data Platform

Customer Data Platform Leader BlueConic to Host eMarketer Webinar

October 22 event to focus on transformation strategies for moving beyond the cookie
cdp customer data platform

BlueConic, the world’s leading pure-play customer data platform (CDP), today announced it will host an eMarketer webinar, “Identity Crisis: Engaging Customers in a Post-Cookie World” on October 22, 2020 at 2:00 pm ET.

Who: BlueConic speakers will include Eric Gilreath, Customer Success Engineer; Sam Ngo, Director of Product Marketing; and Ali Paradiso, Senior Customer Success Manager.

What: Gilreath, Paradiso, and Ngo will discuss strategies for fine-tuning marketing programs and personalized customer experiences in the absence of third-party cookies, and why technology choices matter when it comes to customer identity management and customer engagement transformation going forward.

When: Thursday, October 22, 2020 at 2:00 pm ET.

Why Attend: We are entering a world where identifiers like third-party cookies or mobile IDs are no longer viable proxies for identity. Calls for GDPR-like privacy regulation in the US paired with ongoing Google and Apple announcements that further deprecate the use of these identifiers make a post-cookie world inevitable. Companies will need a solid transformation strategy to compete in this new world. Whether you’re in media & publishing, retail, CPG, financial services, telecom, or something else entirely, there is no escaping the impact.

Attendees will learn:

  • How to manage customer identity for actionability in a cookie-less world
  • How technology decisions impact customer engagement
  • Examples of how companies are already making the transformation

Where: Participants can register here. The webinar is free and all marketers are welcome to attend.

Tweet this: Join @BlueConic and @eMarketer to learn how to engage customers in a post-cookie world. Register for the webinar now:

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