Falls & Co. today announced it has been named the agency of record for American Greetings digital business unit, AGInteractive. American Greetings is a global leader in the large and enduring celebrations marketplace. AGInteractive has been the leader in digital greetings for over two decades. Falls & Co. will use its expertise in media relations, advertising, social media, and influencer marketing to successfully enhance brand awareness of SmashUps as a refreshed brand and product line to new audiences.
SmashUps were introduced to consumers several years ago as a new kind of ecard that the user can personalize by choosing options in a series of drop-down menus. Shortly after the launch, American Greetings collaborated with Grammy winning artist Michael Bolton to create the first celebrity SmashUp. Since then, American Greetings has added to their library of SmashUps with more internally created content as well as more celebrity collaborations with Dolly Parton, Donny Osmond, Kevin Nealon, Shaquille O’Neal, William Shatner and others.
In a partnership with RocNation, American Greetings recently announced it is launching a new set of celebrity SmashUps in collaboration with the world’s preeminent entertainment company.
“We are thrilled and grateful to be chosen as the agency of record for American Greetings,” said Rob Falls, President & CEO of Falls & Co. “When an agency and the client understand each other’s goals and the personalities work well from the very start, that’s always a good sign some amazing work is on the horizon. I’m confident our team will generate outstanding results for American Greetings.”
For more than thirty years, Falls & Co. has delivered strategic thinking, market positioning and outstanding tactical implementation. As a fully integrated agency, Falls & Co. will use its vast knowledge and experience in both the traditional PR, creative and digital spaces to expand the reach of American and establish its products as a “must-have” in a growing market.
“It was critical for us to find an agency that understood our brand and was already equipped with the talent and tools necessary to capitalize on our success and expand our reach into a new demographic,” said Rob Matousek, Executive Director-Direct to Consumer Business for American Greetings. “When Falls presented their proposal to our team, we were really impressed and excited. Not only did we know their team had the skills to back up their strategy for SmashUps, but their vision was aligned with ours from the very beginning.”
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