Stingray (TSX: RAY. A; RAY.B), a leading music, media, and technology company, today announced that Familiprix has joined Stingray Advertising’s retail audio advertising network. Under the agreement, Stingray Advertising will be responsible for exclusive sales representation of all in-store digital audio advertising within their 427 pharmacies in Quebec and New Brunswick.
Retail-based digital audio advertising enables brands to connect and remain top-of-mind with highly qualified consumers during their in-store shopping journey. With the addition of Familiprix pharmacies to the Stingray Advertising retail audio advertising network, brands can now reach customers within these locations through contextually relevant audio messages that are digitally ad-served (directly or programmatically) via Stingray’s proprietary streaming media technology.
“The addition of over 400 pharmacy locations across Quebec and New Brunswick adds substantial scale to our growing retail audio advertising network, and exciting new advertising opportunities for brands looking to access high-intent shoppers within their retail environments,” said Ryan Fuss, Senior Vice President, Stingray Advertising. “We’re thrilled to be partnering with Familiprix and look forward to building strong connections between their customers and brands through our unique retail audio advertising offering.”
“Familiprix are really proud to join the Stingray Advertising retail audio advertising network, which will have the effect of increasing the shopping experience to our customers and an opportunity for our business partners” said Bernard Godbout VP Merchandising and Marketing at Familiprix.
Stingray Advertising operates North America’s largest retail audio advertising network. They engage with over 140 million shoppers weekly across more than 20,000 grocery, superstore, pharmacy, and discount store locations.
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