Display & Programmatic Advertising

Wpromote Announces First-Ever Private Equity Case Study with Facebook

In conjunction, Wpromote kicks off private equity-focused vertical service offerings

Wpromote, the nation’s leading independent digital marketing agency, announced the launch of the first-ever Facebook case study focused for the private equity industry. The case study demonstrates the success that Brentwood Associates, an LA-based private equity firm, has seen with two of their portfolio companies. An innovative combination of advanced Facebook strategies and customer lifetime value (LTV) analysis drove exceptional results for each brand.

Wpromote is the industry leader of profit-driven marketing. The agency worked closely with Brentwood Associates portfolio brands Soft Surroundings and J. McLaughlin to implement growth strategies by applying LTV analysis to Facebook. Wpromote’s strategy included leveraging custom audience tool capabilities in Facebook’s Ads Manager in conjunction with LTV audience segmentation to develop sophisticated targeting strategies that drove profitable new customer acquisition.

Using these strategies, Soft Surroundings and J. McLaughlin saw a 40% and 76% higher return on ad spend, respectively, using value-based lookalike audiences. Facebook has recognized these impressive results and the immense impact of combining their sophisticated tools with an innovative profit-driven approach.

“Wpromote’s use of advanced digital marketing strategies on our platform clearly drives measurable results for their private equity portfolio brands. They are also the first to market with our advanced attribution solutions to accomplish measurable results in the private equity space,” said Michelle McKelvey of Facebook. We are excited about the future impact Facebook will have on the private equity industry and look forward to continuing our strong partnership with Wpromote.”

“Brands have only just begun realizing the unprecedented potential of profit-driven marketing strategies to unlock EBITDA potential, and we make profit our guiding metric, which is a distinct approach among agencies,” said Jenny Son, Head of Private Equity at Wpromote.  “With such immense success in the space, we are taking this milestone moment to officially launch Wpromote’s dedicated private equity vertical. The launch of this first-ever private equity case study represents a new era of digital marketing available to private equity firms and their portfolio companies. We know that our new services will be powerful for firms with their investments, and we look forward to helping our private equity partners in the coming years.”

Wpromote’s launch of the private equity vertical will help firms transform their investments through the following initiatives/services:

  • Digital due diligence when assessing potential investments
  • Digital consulting services
  • Identification of potential portfolio companies
  • Private equity summits, digital days, seminars, and roadshows

About Wpromote
Founded in 2001 by CEO Michael Mothner, Wpromote is an award-winning digital marketing firm with eight offices across the United States, including Los Angeles, New York, Chicago, and Dallas. Named one of the Best Places to Work in the US by Ad Age three times, Wpromote’s 385+ employees have helped hundreds of clients— from startups to Fortune 500 companies— grow their businesses online with end-to-end digital solutions. As the agency of choice for major brands like Marriott, Bayer HealthCare, Verizon, Z Gallerie, Wienerschnitzel, and J.D. Power, Wpromote utilizes integrated digital marketing tactics to help clients Think Like A Challenger to surpass competitors. With unmatched experience and a focus on advanced data-driven digital intelligence, Wpromote helps companies big and small succeed online. For more information, visit www.wpromote.com.

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