Health Catalyst, Inc. (“Health Catalyst,”Nasdaq: HCAT), a leading provider of data and analytics technology and services to healthcare organizations, today announced that Upfront by Health Catalyst (“Upfront”) has launched Market Insights on Salesforce AppExchange, a leading enterprise marketplace for partner apps and experts. With Market Insights, clients can guide more patients to care using actionable consumer insights that drive content optimizations, power intelligent user journeys, and improve campaign performance.
Upfront’s AppExchange listing makes its exclusive Market Insights available to a wider audience, layering these insights directly into existing Salesforce workflows without the need for additional tools or manpower. Now, healthcare enterprises can more deeply understand their populations, automatically segment contact lists based on psychographics, and build highly targeted journeys with content that speaks to each patient’s unique motivators.
“Patients need care, but healthcare has long grappled with the best way to guide and motivate them. We can do more to ensure they get the critical screenings, treatments, and resources that lead to healthier, longer lives,” said Health Catalyst Chief Technology and Product Officer Dave Ross. “Designed to enhance existing workflows, our integration works with Health Cloud and Marketing Cloud, allowing marketers to unlock the full potential of our advanced personalization to drive better health outcomes for the communities they serve.”
Salesforce AppExchange, a leading enterprise marketplace for partner apps and experts, empowers companies, developers, and entrepreneurs to build, market, and grow in entirely new ways. Since its launch in 2006, the platform has grown to include more than 9,000 apps and experts, with over 12 million customer installs. AppExchange connects customers of all sizes and across industries to ready-to-install or customizable apps and Salesforce-certified consultants to solve any business challenge.
Salesforce, AppExchange, and others are among the trademarks of Salesforce, Inc.
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