iClick Interactive Asia Group Limited, a dominant marketing technology company in China recently announced a joint venture with, MezzoMedia a pioneering digital marketing solution platform in Korea.
This new association would aid MezzoMedia’s vast clientele to tap into the substantial consumer market in China with the help of iClick’s technology and data assets. This merger is in the extension of iClick’s marketing strategy of increasing its international footprint and offering targeted access to digital marketers all across the globe.
MezzoMedia was founded in 1999 and is currently Korea’s pioneer digital marketing solution platform. It offers a complete range of digital marketing solutions to its clients. The company has been a market front-runner with its remarkable accomplishment as Korea’s first certified mobile advertising agency. It provides a patented sentiment analysis tool for client’s social media circle as well as digital media platform (DMP) in Korea. The merger with iClick would enable 1,100 advertisers to gain access to over 770 million Internet users in China.
Yan Lee, Chief Product Officer and Head of International of iClick welcomed the move saying, “We are delighted to have agreed on a partnership with MezzoMedia, a leader in the digital media field within the important market of Korea. iClick continues to connect with partners and use our proprietary marketing technology platform and the wealth of data at our fingertips to make finding the right client at the right time easy for all brands.”
Kim Jin-Kyu, Senior Vice President of MezzoMedia also expressed his happiness by saying, “As one of Korea’s largest agencies, we work with brands that have significant appeal to the Chinese consumer. Finding the right partner that can enable us to offer the most effective advertising solutions was vital. iClick was the clear choice given its products and quality of data which will allow targeting into the largest internet audience in the world. In addition, their strategic relations with Tencent, Baidu and Ctrip give access to premium inventory.”
This merger is going to be beneficial for both the companies.
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