Infogroup, a leading provider of data and multichannel marketing solutions, today announced Tony Marlow has been appointed chief marketing officer. Marlow is based in New York and reports directly to Michael Iaccarino, chairman and CEO of Infogroup.
An accomplished industry veteran with more than a decade of marketing and digital media expertise, Marlow brings a strong track record of turning data into actionable insight and empowering brands to make more impactful connections with their consumer base. He will oversee all aspects of Infogroup’s corporate marketing strategy, brand development and communications.
“Tony Marlow is a vital addition to our leadership team at this time of transformation and growth,” said Iaccarino. “His strategic vision and marketing expertise are unrivaled, and we are thrilled to add this caliber of digital talent to the mix as we usher in the next era of data-driven marketing.”
Before joining Infogroup, Marlow served as vice president of B2B Marketing for Yahoo and Oath where he led a team of over 100 and oversaw all B2B Marketing, Sales Learning and Sales Insights. Prior to Yahoo, Marlow lead the custom division for Nielson Online APAC and worked in the strategic consulting environment.
Marlow is an active speaker at various digital media and marketing conferences and has served on a number of professional associations including the board of directors for the IAB Research Council, IAB Video Center and Media Ratings Council. He also serves on the board of advisors for SocialStatus.io and CSU-Global. He holds two bachelor’s degrees along with a master’s in strategic marketing from the University of Wollongong, Australia.
“I’m thrilled to join Infogroup as CMO at such an exciting juncture. This is a period of supercharged innovation for big data and augmented business intelligence,” said Marlow. “Infogroup’s leadership in these areas is inspiring and I look forward to ensuring that our data-driven technologies continue to drive high-impact marketing success for our partners.”
Infogroup is a leading provider of data and data-driven marketing solutions. Infogroup provides data, technology, and services that help marketers acquire new customers and maximize the value of existing relationships. The company’s data and marketing solutions help clients of all sizes, from local SMBs to FORTUNE 100™ enterprises, increase sales and customer loyalty. Infogroup provides both digital and traditional marketing channel expertise that is enhanced by access to our proprietary data on 280 million individuals and 24 million businesses.