Digital ad standards industry body, Joint Industry Committee for Web Standards (JICWEBS) has awarded to Knorex, a leading provider of cross-channel marketing cloud platform the DTSG Brand Safety (https://jicwebs.org/standards/brand-safety/) renewal certification following an independent audit by Audit Bureau of Circulations (ABC) of Knorex advertising processes against JICWEBS DTSG Good Practice Principles martech news.
The JICWEBS DTSG Principles are industry-approved guidelines that are designed to reduce the risk of ad misplacement, and deliver transparency by allowing businesses to demonstrate their brand safety processes to the same industry standards. The aim of this verification program is to promote confidence in the industry by demonstrating that companies like Knorex upholds brand safety and protects the integrity of online advertising.
Abhishek Kumar, VP Engineering of Knorex said: “We have been proactive in providing to our customers and partners with the trust of delivering to them the highest quality and assurance in brand safety, right down to the granular level of every bid. We work hard with industry partners and bodies to ensure that each ad of our customers are being delivered efficiently to the right audience with minimal or no wastage without compromising on quality. Attaining the renewal certification from JICWEBS DTSG brand safety seal is important as it recognizes our long-standing commitment in providing a trustworthy and brand-safe environment to our customers and partners. At a time when brand safety remains an on-going concern and advertising buyers seeking out for trusted partners, we are thrilled to receive a renewal of our independently verified Seal of Compliance to foster a more transparent digital ad trading environment martech.”
The certification demonstrates Knorex solutions as measuring up to industry best practices and standards. It also reaffirmed Knorex commitment to delivering greater transparency to advertising buyers that their ads will reach the right audience and not be associated with content that could jeopardize their reputation and business.
