Data Management, Marketing Analytics, Performance & Attribution

Lead Marvels Launches Enhanced Resource Center for SME; Expands Access to Products

sales and marketing

Lead Marvels Inc., a provider of marketing technology and media services and solutions, has launched an enhanced resource center for its partner SME on its media.

Lead Marvels launched SME’s Resource Center approximately two years ago as part of an effort to drive deeper engagement with members and website visitors. Since its introduction, the resource center has provided access to exclusive content including whitepapers, webinars, eBooks and case studies on more than a dozen critical industry topics. The center has generated more than 30,000 leads for more than 70 advertisers.

With the upgrade, the resource center now offers SME Media users search and filtering tools to easily navigate the extensive and growing library of content. “We are delivering real ROI to our sponsors by allowing them access to these products using enhanced tools and access to the SME database,” said Dave O’Neil, vice president of SME Media. “Our lead generation business has grown exponentially over the past few years through this center and the support of Lead Marvels.”

Additional upgrades are planned for the resource center later this year, including an email-based eAlert system which will send a subscriber an email in real time when new content is posted to the resource center that matches their personal preferences and interests.

“Our approach to lead generation and content syndication has proven successful during Phase I with SME,” said Jon Michel, co-founder and chief technology officer of Lead Marvels. “Together, we’ll introduce several new features currently in development that will further enhance SME Media’s leadership position in the industry.”

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