Marketic Communications, provider of thought leadership services for B2B technology companies, today announced that Chris McKie joined the organization as Chief Marketing Officer (CMO). Chris brings more than 25 years’ product marketing and corporate communication (analyst relations, social media, and public relations) experience to the company and its clients.
Ron Brahy, Chief Digital Marketing Officer at Marketic communications said that the awards and results achieved by Chris McKie are the evidence that he will bring their customers the type of knowledge, insights, intuition and hands-on experience that shape market perceptions and build thought leaders.
Utilizing 25 years’ experience, McKie has led global product marketing and corporate communications positions, including Global Market Strategy at FireEye, Director of Corporate Communications at Gigamon, Fortinet and WatchGuard Technologies, as well as PR roles with Cisco, Hitachi, and Acer.
Chris McKie said that Earning market-leader status is an exercise in building trust, and Marketic Communications is the only provider that strategically views all media, including earned media, owned media, and paid-for media, as a comprehensive platform for creating thought leadership. He also said that marketing is changing and the traditional ways of chest-thumping communications are over.
By constructing media-specific strategies and deliverables, Marketic Communications helps tech companies stand out with compelling and permanent thought leadership content. These services include analyst relations, demand generation, content marketing, and channel communications, as well as digital marketing, such as sponsored content and social media advertising.