Marketing Analytics, Performance & Attribution

Marketing Analytics Leader Named on the Inc. 5000 list

Only 3 percent of honorees have made the list five times.
marketing analytics

Alight Analytics, the industry leader in marketing analytics, has earned a spot on the Inc. 5000 list of America’s fastest-growing private companies for five years in a row.

Only 3 percent of honorees have made the list five times.

The Kansas City company, which enables marketers to maximize ROI and fuel business growth through its suite of next-generation analytics solutions, placed No. 3,596 on the list published by Inc. magazine.

“We’re honored to be featured on the Inc. 5000 again — and even more grateful to our clients, whose partnership has helped fuel Alight’s growth,” said Matt Hertig, Alight’s CEO and co-founder.

“Now more than ever, marketers need analytics to build trust in marketing investments, to prove that their campaigns are directly impacting sales, revenue and other critical business outcomes. We’re proud to help brands and agencies across North America do just that.”

Alight Analytics delivers analytics as a service, bringing together the people, process and technology necessary to gain visibility into performance, align sales and marketing, run more efficient campaigns and even predict the best media mix and spend required to achieve business goals.

Alight’s solutions are powered by ChannelMix, the company’s best-in-class marketing intelligence platform, and a team of data experts who can help define the data strategy, set up and maintain data connections, implement tracking, and much more. Everything is available on a turnkey, on-demand basis.

This holistic approach has helped Alight Analytics attract a diverse and growing client base of companies such as Adidas, Maui Jim, Mattel, Tinuiti and many others.

“One reason why Alight has been so successful is that Matt and I are marketers — we have a unique understanding of what clients really need, and we build solutions that are a perfect fit for how they operate day to day,” said Michelle Jacobs, Alight’s president and co-founder. “That ‘marketers first’ philosophy has been a part of Alight’s DNA from the very beginning, and is a significant differentiator from our competitors.”

The complete Inc. 5000 list, including honoree profiles and an interactive database that can be sorted by industry, region, and other criteria, can be found at

“The companies on this year’s Inc. 5000 have followed so many different paths to success,” said Inc. editor in chief James Ledbetter. “There’s no single course you can follow or investment you can take that will guarantee this kind of spectacular growth. But what they have in common is persistence and seizing opportunities.”

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