JSA Helps Clients Grow and Nurture Leads Across a Variety of Inbound Marketing Platforms
Jaymie Scotto & Associates (JSA), the preeminent provider of Public Relations, Marketing and Event Planning services for the tech and telecom industries, announces it has enhanced its MarTech service portfolio, starting with its competitive lead generation campaign services, which combine outbound and inbound communications for JSA’s clients to increase and drive quality sales leads.
JSA offers clients the ability to complement their news with a developed inbound marketing strategy through which JSA can track their Google searches and identify web visitors; create landing pages with new or existing gated material that draw in new leads; manage ‘drip’ campaigns with intelligent workflows based on lead behavior and interest; segment and grow smart lead lists; and deliver the Marketing Qualified Leads (determined by lead score) to sales team managers.
“JSA’s lead generation campaign services are designed to drive quantitative results and quality leads for our clients, targeting specific markets and buyer personas, and helping them successfully nurture these leads to grow their sales pipeline,” states Jaymie Scotto Cutaia, CEO and Founder of JSA. “Our experienced and well-trained JSA team works with our clients to enhance their news with a well-planned inbound marketing strategy, supported by a steady flow of relevant content in order to connect their businesses to potential customers’ pain points.”
Staying on top of emerging digital trends, the JSA team is experienced in a variety of inbound marketing programs, including SharpSpring, HubSpot, and Pardot.
“Companies are becoming more savvy with their digital marketing practices, and in turn, demand considerably higher ROI on their investment,” continues Cutaia. “JSA continues to stay one step ahead of these digital marketing trends, delivering comprehensive and innovative outreach and brand awareness services, in order to help our clients achieve this ROI.”
About JSA
Celebrating more than 13 years of success, Jaymie Scotto & Associates (JSA) is the preeminent provider of Public Relations, Marketing and Event Planning services to the tech and telecom industries. Awarded ‘Most Outstanding Telecoms PR Agency’ by LiveWire for two years in a row, our success is attributed to our skilled JSA team, innovative tools, and established media and industry relationships, allowing us to deliver the finest outreach and brand awareness services available – with measurable return on investment. Our clients enjoy ‘insider access’ to the top journalists, bloggers, analysts and thought leaders shaping tech and telecom – as well as critical networking opportunities, including JSA’s own industry networking event series, the Telecom Exchange (TEX) and its online C-level social platform, the CEO Exchange.
We also feature client and marketplace news via JSA WalkOuts (3D-like interactive video), JSA TV (our video newsroom on YouTube), JSA Radio (our podcast channel on iHeartRadio), Virtual CEO Roundtables (our monthly panel discussions with top industry thought leaders), Telecom News & Trends (our newsletter to 28K+ subscribers) and Tech and Telecom News Now (our industry blog with 130K+ readers).