More Leverage™, an AI-powered marketing and automation agency, has unveiled Shoutout Engine™, a 90-day authority-building campaign designed to help small and mid-sized businesses gain visibility, build credibility, and get featured in both traditional search results and AI-driven platforms like ChatGPT, Microsoft Copilot, and Perplexity.
Founded by former Fortune 50 strategist Patty Dominguez, the Chicago-based, Gen X women-owned agency specializes in helping 7-figure+ businesses transition from being overlooked to being recognized as trusted authorities in their industries. The Shoutout Engine™ campaign combines human storytelling with AI-driven visibility strategy to ensure brands appear where their ideal customers are searching, whether on Google or through conversational AI platforms.
The 90-day Authority Builder Campaign is structured to deliver measurable outcomes at each phase:
Month 1:Â Craft brand story and media visibility foundation
Month 2:Â Amplify credibility with strategic PR placements and high-intent SEO content
Month 3:Â Cement authority with AI-indexed coverage that compounds visibility over time
“Visibility is the new currency of trust,” says a media spokesperson at More Leverage. “Our clients don’t just get featured, they get found. And when AI systems start citing you as a source, you’ve built authority that compounds. This is more than vanity metrics, it’s about being present in the exact moments when potential clients are making decisions about who to trust.”
What Makes Shoutout Engine™ Different
Unlike traditional PR campaigns that focus solely on media placements, Shoutout Engine™ integrates Answer Engine Optimization (AEO), a strategic approach to ensuring content is discoverable by AI chatbots and voice assistants. As search behavior shifts from keyword queries to conversational questions, businesses need to optimize for how AI systems retrieve and present information.
The campaign leverages More Leverage’s proprietary Leverage OS™ framework, which blends PR strategy, automation, and content optimization to help businesses:
- Build credibility through targeted media placements in trusted outlets
- Optimize content for AI indexing and chatbot visibility
- Establish thought leadership that drives long-term organic discovery
- Convert visibility into measurable business outcomes
The initiative is specifically designed for established businesses seeking to elevate their market position without relying on expensive ad spending or outdated marketing tactics.
Addressing the Shift to AI-Powered Search
As AI-powered search tools reshape how consumers discover information, businesses face a critical challenge: being visible in traditional search engines is no longer enough. Studies show that millions of users now turn to AI chatbots for recommendations, research, and decision-making support.
“We’re seeing a fundamental shift in how trust is established online,” the spokesperson added. “Businesses that appear in AI-generated responses gain an immediate credibility advantage. Our Shoutout Engine™ campaign is built specifically to position brands where the next generation of search is happening.”
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