Martech News

Retail, Proximity & IoT Marketing
SymphonyAI announces Retail Copilots with powerful Generative AI
Innovative retail copilots for category management and supply chain demand forecasting revolutionize how retailers optimize operations, make more informed decisions, …
Advocacy, Loyalty & Referrals
SAP Emarsys Customer Loyalty Index 2023
The SAP Emarsys Customer Loyalty Index 2023 reveals that US brand loyalty is falling fastest globally Empowering loyalty through value …
Business/Customer Intelligence & Data Science
System1 announces strategic partnership with Ecosia
System1, Inc. (NYSE: SST), an omnichannel customer acquisition marketing platform, announced today that it has entered into a strategic partnership …
Customer Engagement
2023 Growth Report: Twilio Segment
New research from Twilio (NYSE: TWLO), the customer engagement platform that drives real-time, personalized experiences for today’s leading brands, shows …
Marketing Analytics, Performance & Attribution
Mammoth Growth hires First Chief Revenue Officer
Building on its past work in growth marketing, product analytics, and data warehouse projects, with more than 850 clients, Mammoth …
Ecommerce
The Mars Agency launches Next-Gen of Marilyn
Independently owned, global commerce marketing practice The Mars Agency this week unveiled the newest generation of its Marilyn® Commerce Marketing Technology …
Customer Engagement
Braze introduced new product innovations at Forge
Braze (Nasdaq: BRZE), the comprehensive customer engagement platform that powers interactions between consumers and the brands they love, today introduced …
Data Analytics
NIQ unveils groundbreaking measurement of sales in TikTok Shop
NIQ, the global leader in measurement and data analytics, is excited to unveil its groundbreaking measurement of sales in TikTok …
CMS & Web Experience Management