Martech News

XTM International
Channel, Partner & Local Marketing

XTM International Unveils Groundbreaking AI Suite

XTM International, a global leader in enterprise localization technology, announced the launch of its most significant AI innovation to date: …
Jasper
Customer Experience, Service & Success

Jasper Appoints Chief Revenue Officer and VP of Partnerships

Jasper, the world’s leading AI marketing platform, announced the appointments of Alex Barrera as Chief Revenue Officer (CRO) and Lisa Hopkins as Vice …
economic uncertainty
Audience/Marketing Data & Data Enhancement

Generation Z Cutting Healthcare Spending Amid Economic Uncertainty

Socialtrait, AI-powered consumer insights platform, published a report revealing nearly 60% of Gen Z plan to cut healthcare spending citing rising prices …
Comcast Advertising
Video Advertising

Comcast Advertising Introduces New AI Platform

Comcast Advertising, the advertising division of Comcast, announced a brand-new AI creative platform that gives brands an easy way to …
Vistar
Audience/Marketing Data & Data Enhancement

Vistar Media Announces New Global Data Partnership with Spotzi

Since the launch of Vistar Media’s global demand-side platform (DSP), its global out-of-home (OOH) campaign planning has seen significant momentum, with …
Japs-Olson Company
Customer Experience, Service & Success

Japs-Olson Company (JO) Unveils New Brand Identity

Japs-Olson Company (JO), one of the nation’s leading direct mail and commercial print providers, announced a bold new brand identity …
Liferay
CMS & Web Experience Management

Liferay Launches Liferay DXP Availability in AWS Marketplace

Liferay, Inc., a leading provider of digital experience platforms (DXP), announced that Liferay DXP is now available in AWS Marketplace, …
Sweep
Customer Experience, Service & Success

Sweep Raises $22.5M in Series B Funding Led by Insight Partners

Sweep, a leading agentic workspace for business systems, announced $22.5 million in Series B funding led by global software investor Insight Partners …
performance marketing
Guest Blogs

CMOs, Don’t Fall Into the Diminishing Returns Trap of Performance Marketing

In the 1960s and 70s, when they wanted to sell a soft drink or a sedan, companies leaned on mass-media …