Martech News

big data marketing
Marketing Analytics, Performance & Attribution

Marketing Analytics Leader DemandTec Names Kevin Sterneckert as CSO

As the leading end-to-end, AI-powered lifecycle pricing provider, DemandTec by Acoustic is a recognized innovator in autonomous pricing, promotions, and markdowns, and …
influencer social media
Influencers

Influencer Leader Forrester Unveils Forrester Decisions Services

Forrester (Nasdaq: FORR) introduces a number of Forrester Decisions services to help B2B marketing leaders and their teams accelerate progress on key …
customer engagement platform
Customer Engagement

Customer Engagement Leader iQor Hires John Jacobi as CFO

iQor, a managed services provider of customer engagement and technology-enabled BPO solutions, today announced that it has hired John Jacobi …
best marketing videos
Video Marketing

Video Marketing Platform VIQ Solutions Announces US$18 Million

VIQ Solutions Inc. (“VIQ” or the “Company“) (TSX and Nasdaq: VQS) announces today that it has entered into definitive agreements …
customer experience services
Customer Experience, Service & Success

CX Leader SRAX to Issue a One-Time Special Dividend

SRAX, Inc. (NASDAQ: SRAX), a financial technology company that unlocks data and insights for publicly traded companies through Sequire, its …
customer service experience
Customer Experience, Service & Success

Customer Service Platform ClearTouch Celebrates Its 5th Anniversary

ClearTouch, a pioneering provider of a cloud-based call center platform for enterprises, contact centers, BPOs and financial services companies in …
client engagement
Customer Engagement

Intuit to Acquire Customer Engagement Leader Mailchimp

Intuit (Nasdaq: INTU), the global technology platform that makes TurboTax, QuickBooks, Mint, and Credit Karma, today announced that it has agreed to acquire Mailchimp, …
email automation
Marketing Automation

Marketing Agency Stephani Estes Promoted to EVP of Cramer-Krasselt

Cramer-Krasselt (C-K), the nation’s second-largest independent marketing and communications agency, has promoted Stephani Estes to the position of executive vice president, general manager …
ecommerce website
Ecommerce

The Black Friday Barometer: US Shopper Sentiments Unveiled

A new Discounting Playbook 2021 report has been commissioned and launched today by data-driven loyalty and engagement platform, LoyaltyLion. Carried out …