Martech News
Adtech
Vidmob and Objective Platform Partner to Bring Creative Data into MMM
Vidmob, the leading provider of creative data solutions, and Objective Platform, a leader in holistic marketing measurement, announced a strategic …
Marketing Automation
Mapp Secures $13M in Growth Capital led by O’Connor Capital Solutions
Global Marketing Cloud provider Mapp, has secured $13 million in growth funding, led by the O’Connor Capital Solutions (“OCS”) business within …
Digital Advertising
PubMatic Connect Boosts Publishers’ eCPMs by 25%+ & Revenue Growth
PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, announces the success and impact of its …
Events, Meetings & Webinars
Emerald Holding, Inc. Appoints Erica Bartsch as EVP, Strategy and Comms
Emerald Holding, Inc., a leader in building dynamic, market-driven business-to-business (B2B) events and media platforms, announced the appointment of Erica …
Customer Experience, Service & Success
47% of Execs Support AI Agents Handling Customer Interactions
NLX, the AI platform powering advanced conversational experiences for the world’s most admired brands, announced the results of a commissioned …
Sales Automation, Enablement & Intelligence
Gallant Capital Announced the Acquisition of Altify
Gallant Capital Partners announced that it has closed on its acquisition of Altify (the “Company”). Altify is a leading sales …
Digital Advertising
IAB Tech Lab Introduces Open-Source Solution, Trusted Server
IAB Tech Lab, the global digital advertising technical standards-setting body, announced the launch of Trusted Server. This new open-source server-side …
Display & Programmatic Advertising
OpenX Promotes Jeanne Leasure to Chief People Officer
OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, announced the promotion of Jeanne Leasure to Chief People …
Social Media Marketing & Monitoring
