Martech News

Liftoff
Mobile Marketing

Liftoff published the findings of its 2024 App Marketer Survey

Liftoff, the leading growth acceleration platform for the mobile industry, has published the findings of its 2024 App Marketer Survey, which …
XY Retail
Retail, Proximity & IoT Marketing

XY Retail introduces Cutting-Edge OMS for Luxury Retailers

XY Retail, a leader in innovative retail solutions, today announces the launch of its latest product, an advanced Order Management System …
Rokt
Ecommerce

Rokt to acquire AfterSell

Rokt, the leading ecommerce technology company using machine learning and AI to make transactions more relevant to each shopper, today …
PUMA
Ecommerce

PUMA chooses Yottaa for High-Performance Ecommerce Sites

Yottaa, Inc., the leading cloud platform for accelerating and securing digital commerce experiences, today announced that it has partnered with …
shoppers
Advocacy, Loyalty & Referrals

72% of shoppers stay loyal to retailers that offer free returns

Nearly three quarters of US shoppers (72%) show greater loyalty to retailers that provide free returns. That’s according to the …
Boomi
iPaaS, Cloud/Data Integration & Tag Management

Boomi achieves StateRAMP Authorization

Boomi™, the intelligent connectivity and automation leader, today announced that the Boomi platform has achieved StateRAMP Authorization. This achievement reflects Boomi’s unwavering …
PR Boutiques
PR

PR Boutiques International announces New Leadership

PR Boutiques International (PRBI), a prominent global network of founder-led boutique PR firms, today announced its newly elected executive officers and …
Collective Audience
Digital Marketing

Collective Audience appoints Christopher Andrews, as COO

Collective Audience, Inc. (Nasdaq: CAUD), a leading innovator of audience-based performance advertising and media, has appointed digital marketing industry veteran, Christopher Andrews, …
Google Cloud
Retail, Proximity & IoT Marketing

Google Cloud New Research on 2024 Outlook on Generative AI in Retail

Ahead of NRF 2024, the retail industry’s largest event, Google Cloud today released new research that explores how retail decision makers …