Martech News

performance attribution
Marketing Analytics, Performance & Attribution

Performance marketing agency brought on for demand generation

GainShare, the leading performance marketing agency in North America, has been selected by Briggs & Stratton as its growth partner to …
customer service experience
Customer Experience, Service & Success

Businesses are not equipped to deliver on customer experience

Businesses are missing out on a significant opportunity to fix internal processes and address the root causes of customer experience …
mobile tracker
Mobile Apps

Leading Mobile App, Spotivity Closes $1M Seed Round

Spotivity is a Chicago-based tech startup that combines location-based technology, social media engagement, and a University-designed recommendation algorithm to create the …
ecommerce website

Retina Raises $8M to Transform E-Commerce Customer Acquisition

Retina, the leading predictive customer lifetime value (pCLV) intelligence company, today announced it raised an $8 million Series A to …
customer experience services

CRM Provider, Nimble Integrates with Microsoft Teams

Nimble, the simple CRM for Microsoft 365 and Google Workspace teams, announced today that they have integrated with Microsoft Teams …
digital marketing agency
Digital Marketing

Buyer-Experience Strategies Drives Growth in Digital Marketing

In the wake of COVID-19, B2B firms are doubling down on buyer experience strategies to fuel growth in a digital-first …
customer service experience
Customer Experience, Service & Success

Bugcrowd Welcomes New VP of Customer Experience

Bugcrowd, the industry-leading crowdsourced cybersecurity platform, today announced Ellie Wu has joined its executive team as Vice President of Customer …
client engagement
Customer Engagement

Kids Help Phone Deploys Verint Customer Engagement Cloud Platform

Verint® (NASDAQ : VRNT), the Customer Engagement Company™, today announced that Kids Help Phone, a Canadian national e-mental health service for …
digital marketing video
Video Marketing

Video Personalization Platform Vidyard Releases New Documentary

Vidyard and Media One Creative today announced the release of “re:connection,” a short documentary film exploring how video creates human connections in a digital business …