Martech News
Marketing Analytics, Performance & Attribution
Performance marketing agency brought on for demand generation
GainShare, the leading performance marketing agency in North America, has been selected by Briggs & Stratton as its growth partner to …Customer Experience, Service & Success
Businesses are not equipped to deliver on customer experience
Businesses are missing out on a significant opportunity to fix internal processes and address the root causes of customer experience …Mobile Apps
Leading Mobile App, Spotivity Closes $1M Seed Round
Spotivity is a Chicago-based tech startup that combines location-based technology, social media engagement, and a University-designed recommendation algorithm to create the …Ecommerce
Retina Raises $8M to Transform E-Commerce Customer Acquisition
Retina, the leading predictive customer lifetime value (pCLV) intelligence company, today announced it raised an $8 million Series A to …CRM
CRM Provider, Nimble Integrates with Microsoft Teams
Nimble, the simple CRM for Microsoft 365 and Google Workspace teams, announced today that they have integrated with Microsoft Teams …Digital Marketing
Buyer-Experience Strategies Drives Growth in Digital Marketing
In the wake of COVID-19, B2B firms are doubling down on buyer experience strategies to fuel growth in a digital-first …Customer Experience, Service & Success
Bugcrowd Welcomes New VP of Customer Experience
Bugcrowd, the industry-leading crowdsourced cybersecurity platform, today announced Ellie Wu has joined its executive team as Vice President of Customer …Customer Engagement
Kids Help Phone Deploys Verint Customer Engagement Cloud Platform
Verint® (NASDAQ : VRNT), the Customer Engagement Company™, today announced that Kids Help Phone, a Canadian national e-mental health service for …Video Marketing