Martech News

performance attribution
Marketing Analytics, Performance & Attribution

Performance marketing agency brought on for demand generation

GainShare, the leading performance marketing agency in North America, has been selected by Briggs & Stratton as its growth partner to …
customer service experience
Customer Experience, Service & Success

Businesses are not equipped to deliver on customer experience

Businesses are missing out on a significant opportunity to fix internal processes and address the root causes of customer experience …
mobile tracker
Mobile Apps

Leading Mobile App, Spotivity Closes $1M Seed Round

Spotivity is a Chicago-based tech startup that combines location-based technology, social media engagement, and a University-designed recommendation algorithm to create the …
ecommerce website
Ecommerce

Retina Raises $8M to Transform E-Commerce Customer Acquisition

Retina, the leading predictive customer lifetime value (pCLV) intelligence company, today announced it raised an $8 million Series A to …
customer experience services
CRM

CRM Provider, Nimble Integrates with Microsoft Teams

Nimble, the simple CRM for Microsoft 365 and Google Workspace teams, announced today that they have integrated with Microsoft Teams …
digital marketing agency
Digital Marketing

Buyer-Experience Strategies Drives Growth in Digital Marketing

In the wake of COVID-19, B2B firms are doubling down on buyer experience strategies to fuel growth in a digital-first …
customer service experience
Customer Experience, Service & Success

Bugcrowd Welcomes New VP of Customer Experience

Bugcrowd, the industry-leading crowdsourced cybersecurity platform, today announced Ellie Wu has joined its executive team as Vice President of Customer …
client engagement
Customer Engagement

Kids Help Phone Deploys Verint Customer Engagement Cloud Platform

Verint® (NASDAQ : VRNT), the Customer Engagement Company™, today announced that Kids Help Phone, a Canadian national e-mental health service for …
digital marketing video
Video Marketing

Video Personalization Platform Vidyard Releases New Documentary

Vidyard and Media One Creative today announced the release of “re:connection,” a short documentary film exploring how video creates human connections in a digital business …