Martech News
Data Analytics
Cloud-based Martech Company Zeta welcomes Jene Elzie
Zeta, a cloud-based marketing technology company that empowers enterprises to acquire, grow, and retain customers, announced today that Jene Elzie …Influencers
Influencer marketing high on budgets not on Effectiveness Tracking
In their latest survey-led report, ‘Measuring the Effectiveness and ROI of Influencer Marketing’, talent marketing platform Influencer Intelligence reveal that influencer marketing is …Mobile Apps
Mobile Engagement Leader’s Report Reveals 94% Growth in QR Usage
Scanbuy, Inc., the global leader in mobile engagement and marketing, today released its quarterly trend report that summarizes consumer engagement …Influencers
Influencer marketing tool reveals brands that are performing well
HypeAuditor officially launches its Competitor Grid solution to identify which brands are leading the way when it comes to influencer …In-House Techhub
5 Experience-Based Tips on How to Scale Your Adtech Business
Fundamentally, independent adtech is a knowledge economy where your success rests on your data expertise and deep understanding of traffic. …Advertising & Promotion
Advertising Company Appoints President & GM at KING 5
TEGNA Inc. (NYSE: TGNA) announced today that Christy Moreno has been named president and general manager at KING 5, the NBC affiliate …Video Advertising
Interactive Content Company Minute Media Expands Video Offering
Minute Media, a leading global content and technology company focused on sports & culture, today announced new enhancements and partners …Mobile Marketing
Affle Acquires Programmatic Mobile Marketing Company, Jampp
New Delhi 1 July 2021: Affle (India) Limited through its subsidiaries (“Affle”), today announced the completion of acquisition to acquire …Video Advertising