Martech News

data analytics,
Data Analytics

Cloud-based Martech Company Zeta welcomes Jene Elzie

Zeta, a cloud-based marketing technology company that empowers enterprises to acquire, grow, and retain customers, announced today that Jene Elzie …
influencer marketing
Influencers

Influencer marketing high on budgets not on Effectiveness Tracking

In their latest survey-led report, ‘Measuring the Effectiveness and ROI of Influencer Marketing’, talent marketing platform Influencer Intelligence reveal that influencer marketing is …
mobile tracker
Mobile Apps

Mobile Engagement Leader’s Report Reveals 94% Growth in QR Usage

Scanbuy, Inc., the global leader in mobile engagement and marketing, today released its quarterly trend report that summarizes consumer engagement …
influencer marketing
Influencers

Influencer marketing tool reveals brands that are performing well

HypeAuditor officially launches its Competitor Grid solution to identify which brands are leading the way when it comes to influencer …
ad tech companies
In-House Techhub

5 Experience-Based Tips on How to Scale Your Adtech Business

Fundamentally, independent adtech is a knowledge economy where your success rests on your data expertise and deep understanding of traffic. …
advertising and sales promotion
Advertising & Promotion

Advertising Company Appoints President & GM at KING 5

TEGNA Inc. (NYSE: TGNA) announced today that Christy Moreno has been named president and general manager at KING 5, the NBC affiliate …
video ads
Video Advertising

Interactive Content Company Minute Media Expands Video Offering

Minute Media, a leading global content and technology company focused on sports & culture, today announced new enhancements and partners …
mobile app marketing
Mobile Marketing

Affle Acquires Programmatic Mobile Marketing Company, Jampp

New Delhi 1 July 2021: Affle (India) Limited through its subsidiaries (“Affle”), today announced the completion of acquisition to acquire …
video ads
Video Advertising

Advertising Software VideoAmp Appoints Wendell Younkins as CAO

Software and data platform, VideoAmp, today announced the addition of Wendell Younkins as Chief Accounting Officer to its leadership team. Younkins …