Martech News

Marketing Analytics, Performance & Attribution
CreatorIQ Introduces First Standardized Metrics Suite
CreatorIQ, the leading enterprise platform for creator marketing, unveiled the industry’s first standardized benchmarking suite for creator performance—setting a new …
Audience/Marketing Data & Data Enhancement
ODAIA Announces AI-Powered Marketing Orchestration for Pharma
ODAIA announced its entry into the omnichannel marketing orchestration space with a new solution for pharma brand teams to coordinate healthcare …
Conversational Intelligence
CallMiner Advances Agentic AI Architecture
CallMiner, the leading provider of AI-powered conversation intelligence to improve customer experience (CX), announced significant advancements to CallMiner AI Assist, …
Ecommerce
SKAI Intelligence Acquires SESAME Digital To Expand European Presence
SKAI Intelligence, a Seoul-based global AI-powered content and marketing solutions provider, announced that it has successfully acquired SESAME Digital, a France-based digital …
Digital Advertising
PubMatic Unveils AI-Powered Media Buying Platform
PubMatic, a leader in digital advertising technology, announced the launch of its upgraded solution suite for buyers, powered by generative …
Mobile Apps
Sentry Acquies Emerge Tools to Enhance Mobile App Delivery
Sentry, the leading debugging platform for developers, announced it has acquired Emerge Tools, a prominent provider of mobile app development …
SEO
Glow Up Web Design Expands Major Services and Key Partnerships
Glow Up Web Design, a leading web design agency delivering intentional designs and tailored solutions for websites, graphic design/branding, and …
Customer Engagement
VertexOne Launches VXconnect
VertexOne, a leading provider of cloud software designed to revolutionize the customer experience within the energy and utility industry, revealed …
Digital Marketing