Martech News

Basis Technologies
Display & Programmatic Advertising

Basis Technologies announced new survey results

Basis Technologies (https://basis.com), a global provider of programmatic advertising and media automation solutions, today announced survey results showing that half …
Vonage
Customer Engagement

Global Customer Engagement Report 2024: Vonage

Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation and a part of Ericsson (NASDAQ: ERIC), has released …
PRophet
PR

PRophet appoints Jason Brandt as Chief Marketing Officer

Stagwell Marketing Cloud’s (NASDAQ: STGW) PRophet, the first and only generative and predictive AI SaaS suite built by and for PR and …
ClearSale
Ecommerce

ClearSale Leads in Eleven G2 Winter 2024 Grid® Reports

Global risk technology solution provider, ClearSale (www.clear.sale), announced it has been named a Leader in protection and detection for ecommerce in the Winter 2024 …
multicultural marketing
Adtech

The Refuel Agency Hispanic Explorer Study: Refuel Agency

A study from Refuel Agency, a leader for multicultural marketing, sheds new light on the crucial role of acculturation in …
AppsFlyer
Marketing Analytics, Performance & Attribution

AppsFlyer and MMA Global release privacy benchmarking study

AppsFlyer, the world’s leading mobile marketing analytics and attribution platform, and MMA Global, a leading not-for-profit marketing trade body, today jointly …
Sama
iPaaS, Cloud/Data Integration & Tag Management

Sama launches Multi-Cloud Integration

Sama, the leader in providing data annotation and model validation solutions, today announced the launch of a multi-cloud integration strategy …
Hexure
Sales Automation, Enablement & Intelligence

Hexure launches New Visualizations Solution

Hexure, a provider of sales and regulatory automation solutions for the life and annuity industry, announced its new visualizations tool, …
Audience Engagement
Guest Blogs

How Generative AI Pairs with CTV to Fuel Audience Engagement

Connected TV (CTV) ad campaigns appearing on viewers’ screens during streaming content offer a particularly promising path for brands eager …