Martech News

programmatic display advertising
Display & Programmatic Advertising

Nielsen Supercharges Ad Intelligence Platform

Nielsen (NYSE: NLSN) today announced that it is augmenting the U.S. digital capabilities of Nielsen Ad Intel, a market-leading advertising intelligence … 0
marketing automation
Marketing Automation

Marketing Agency Impact Group Strengthens National Presence

Upholding its vision to provide disruptive and innovative services that lead change, Impact Group, a leading sales and marketing agency that … 0
programmatic display advertising
Display & Programmatic Advertising

IAS Partners with Google in Building An Industry-Leading Automated Tag

Integral Ad Science (IAS), the global leader in digital ad verification, and Google Campaign Manager, the largest global ad server, … 0
customer data platform
Customer Data Platform

CDP Leader Lytics Releases Lytics Predictive Audiences

Lytics, the insights-first customer data platform (CDP) built for marketing teams, has released Lytics Predictive Audiences, a powerful tool that … 0
marketing automation
Marketing Automation

Act-On Software Launches Best-In-Class Automated Journey Builder

Act-On Software, the leading growth marketing platform, today launched the Automated Journey Builder, a powerful user experience (UX) built by … 0
customer experience services
Customer Experience, Service & Success

Forrester Unveils New Touchless Customer Experience Solution

Forrester (Nasdaq: FORR) today unveiled the touchless version of FeedbackNow, a real-time customer experience (CX) data collection solution at the point of experience to … 0
content marketing
Content Marketing

Content Experience Platform Creates Engaging AR Prototype

Contentstack, the leading Content Experience Platform (CXP), today announced it has partnered with Valtech, a Contentstack Catalyst, to create an augmented reality … 0
native content
Native/Content Advertising

Native Advertising Firm Outbrain Releases Conversion Bid Strategy

Outbrain, the world’s leading discovery and native advertising platform on the open web, today announced the expansion of Conversion Bid … 0
marketing automation
Marketing Automation

Independent Marketing Platform Candid introduces new CEO

Ruud (Rudiger) Wanck is Candid’s new CEO as of 1 October 2020. Candid is the largest independent marketing and advertising platform in the Netherlands. Headed … 0