Martech News

Display & Programmatic Advertising
Nielsen Supercharges Ad Intelligence Platform
Nielsen (NYSE: NLSN) today announced that it is augmenting the U.S. digital capabilities of Nielsen Ad Intel, a market-leading advertising intelligence … 0
Marketing Automation
Marketing Agency Impact Group Strengthens National Presence
Upholding its vision to provide disruptive and innovative services that lead change, Impact Group, a leading sales and marketing agency that … 0
Display & Programmatic Advertising
IAS Partners with Google in Building An Industry-Leading Automated Tag
Integral Ad Science (IAS), the global leader in digital ad verification, and Google Campaign Manager, the largest global ad server, … 0
Customer Data Platform
CDP Leader Lytics Releases Lytics Predictive Audiences
Lytics, the insights-first customer data platform (CDP) built for marketing teams, has released Lytics Predictive Audiences, a powerful tool that … 0
Marketing Automation
Act-On Software Launches Best-In-Class Automated Journey Builder
Act-On Software, the leading growth marketing platform, today launched the Automated Journey Builder, a powerful user experience (UX) built by … 0
Customer Experience, Service & Success
Forrester Unveils New Touchless Customer Experience Solution
Forrester (Nasdaq: FORR) today unveiled the touchless version of FeedbackNow, a real-time customer experience (CX) data collection solution at the point of experience to … 0
Content Marketing
Content Experience Platform Creates Engaging AR Prototype
Contentstack, the leading Content Experience Platform (CXP), today announced it has partnered with Valtech, a Contentstack Catalyst, to create an augmented reality … 0
Native/Content Advertising
Native Advertising Firm Outbrain Releases Conversion Bid Strategy
Outbrain, the world’s leading discovery and native advertising platform on the open web, today announced the expansion of Conversion Bid … 0
Marketing Automation