Martech News

Customer Experience, Service & Success
ASAPP Appoints Devidas Desai as SVP of Product Management
ASAPP, the leading provider of AI-powered contact center software, announced it has appointed Devidas Desai as senior vice president of …
Customer Experience, Service & Success
ibex Launches the 2025 CX Leadership Awards
ibex, the leading global provider of business process outsourcing (BPO) and AI-powered CX solutions, kicked off the 2025 CX Leadership …
Channel, Partner & Local Marketing
Yext Secures $200 Million Debt Facility from BlackRock
Yext, Inc., the leading digital presence platform for multi-location brands, announced that it has closed a $200 million senior secured …
Customer Experience, Service & Success
HH Global launches Nuevo built for the future of brand marketing
HH Global, the world’s leading responsible marketing activation partner, announces the launch of Nuevo – a purpose-built in-house creative agency …
Demand Generation
RAB2B is Stepping into a Bold New Era of B2B Marketing
RAB2B, a leading force in integrated B2B marketing, announced the upcoming launch of its brand uplift—an evolution that hones its …
PR
Cision Launches Integrated AI Suite Across Global CisionOne Platform
Cision, a global leader in consumer and media intelligence, announced the launch of a powerful new suite of AI-driven capabilities …
Optimization, Personalization & Testing
memoryBlue Strengthens Leadership Team; Appoints Glenn Haertel as CRO
memoryBlue, a global leader in outsourced sales and marketing services, announced the appointment of Glenn Haertel as its new Chief Revenue …
Marketing Analytics, Performance & Attribution
Assembly Unveils Updated Marketing Mix Modeling App
Assembly, a Stagwell agency, announced the successful completion and launch of Scene Modeled Media Attribution (MMA), its latest enhancement to …
Influencers