Martech News
Adtech
Performance Media Surges as CTV Overtakes AI in 2024 H2 Marketing Trends
Mediaocean, the mission-critical platform for omnichannel advertising, released the findings from its 2024 H2 Market Report. This sixth edition of …
Customer Experience, Service & Success
LivePerson named in Gartner for Digital Commerce and Banking CX reports
LivePerson, the enterprise leader in digital customer conversations, announced it has been named a Sample Vendor in both the Gartner® …
Customer Experience, Service & Success
MerchantE Expands OvationCXM Partnership by Adopting its CXM Solution
OvationCXM, a global leader in customer experience management (CXM), announced that MerchantE, a leading end-to-end digital commerce platform, expanded its …
Retail, Proximity & IoT Marketing
Precision Retail launches world’s first retail survey plugin
Google isn’t deprecating cookies after all. Third-party cookie tracking remains the status quo. Toronto-based adtech startup mplus says it’s time …
Mobile Apps
Vyond unveils new updates & offerings
Vyond, the effortless, all-in-one AI video creation platform for business, unveiled platform updates and expanded offerings. New features include AI …
Display & Programmatic Advertising
OpenX announced the expansion of ConteX
OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, announced an expansion of ConteX, an OpenX marketplace that …
Marketing Automation
ActiveCampaign Debuts Product Keynote, Reveals Industry Innovations
Marketing automation platform ActiveCampaign just released the dates of its inaugural product keynote, where marketers can look forward to insights from ActiveCampaign’s …
Guest Blogs
Data Security in CRM: Safeguarding Customer Information in the Digital Age
Prioritizing CRM data security is key in today's digital world. Learn essential practices to protect customer information and maintain trust.
Optimization, Personalization & Testing
