Martech News

Marketing Automation
Traitify Announces Traitify Engage
Traitify, a visual-based personality assessment API & SaaS platform, today announced Traitify Engage, a first-of-its-kind solution focused on the engagement … 0
Customer Experience, Service & Success
Mapp launches free expert community
Mapp, the international provider of insight-led customer engagement, now offers access to the free expert community ‘Improve Your Marketing’ with hundreds of … 0
Business/Customer Intelligence & Data Science
V!A by Jornaya Launched for Lead Gen & Performance Marketing Community
Jornaya, the leading behavioral data intelligence company with a proprietary view of more than 400 million consumer journeys every month, has … 0
CRM
Salesforce Announces Digital 360-Transforming Customer Engagement
Salesforce (NYSE: CRM), the global leader in CRM, today announced Digital 360, bringing together key components and new innovations in the … 0
Mobile Marketing
Aarki, a leading mobile marketing platform, continues to innovate
Aarki, a leading AI-enabled mobile marketing platform, continues to innovate its advanced machine learning technology tied with dynamic creative optimization, delivering … 0
Chatbots, Customer Experience, Service & Success
Consumer Engagement Software Astute Acquires Socialbakers
Audax Private Equity (“Audax”) announced that its portfolio company, Astute, Inc. (“Astute”), a leading provider of SaaS-based, omnichannel consumer engagement … 0
Guest Blogs
Should You Jump on the Social Activism Bandwagon? How?
Agile marketing strategies aided by Martech is bound to help marketers adopt the right brand activism! This piece on Social … 0
Video Advertising
Vidyard Powers New Video Insights Tools in HubSpot Video
To support the growing appetite for video in business, Vidyard worked with HubSpot to develop new analytics and reporting functionality, which is … 0
Customer Experience, Service & Success