Martech News

Marketo Engage platform
Customer Experience, Service & Success

New Software AG and Adobe Offering Improved Customer Experience

Software AG (Frankfurt MDAX: SOW) today launched a certified connector for Adobe’s Marketo Engage platform. This connector integrates a user’s SAP Service Cloud solution or SAP … 0
performance marketing
Marketing Analytics, Performance & Attribution

Merkle Launches Archie, a Scalable Marketing Analytics Solution

Merkle, a leading technology-enabled, data-driven performance marketing agency, today announced the launch of Archie, a scalable solution for marketers to gain … 0
Sales Engagement Platform
Sales Automation, Enablement & Intelligence

G2 Fall 2019 Grid Report Names SalesLoft

SalesLoft, provider of the #1 Sales Engagement Platform, today announced that it has achieved a Leader ranking in the G2 … 0
sales contact center solutions
Display & Programmatic Advertising

Linkmedia 360 & Enquire Publish Modern Marketing Automation Guide

Enquire, a leading provider of cloud CRM, marketing automation and sales contact center solutions for senior living and post-acute communities … 0
marketing agency
Marketing Automation

SmartBug Media™ Adds Industry Leader Jennifer Shore to Its Team

SmartBug Media™—a leading Intelligent Inbound™ marketing agency that assists businesses in generating leads, increasing awareness, and building brand loyalty through … 0
data-powered marketing technology
Audience/Marketing Data & Data Enhancement

Zeta Global to Host Premiere Marketing Technology Event

Zeta Global, a data-powered marketing technology company that helps companies to acquire, grow and retain customer relationships, will be hosting a special thought … 0
retail technology company
Retail, Proximity & IoT Marketing

Nucleus Vision Unveils an Unconventional Retail Attribution Mechanism

Nucleus Vision, an IoT-based retail technology company, gets a patent (10334426) for its online-to-offline (O2O) attribution mechanism that gives complete … 0
digital audience marketing platform
Display & Programmatic Advertising

Kubient Announces Acquisition of Fidelity Media

Kubient, a full-stack digital audience marketing platform, today announced their acquisition of Fidelity Media, LLC (Fidelity), a programmatically driven supply-side … 0
marketing and loyalty solutions
Marketing Analytics, Performance & Attribution

Alliance Data Provides Card Services Performance Update For September 2019

Alliance Data Systems Corporation (NYSE: ADS), a leading global provider of data-driven marketing and loyalty solutions, provided an update on … 0