Martech News

business intelligence
Business/Customer Intelligence & Data Science

V!A by Jornaya Launched for Lead Gen & Performance Marketing Community

Jornaya, the leading behavioral data intelligence company with a proprietary view of more than 400 million consumer journeys every month, has … 0
crm software
CRM

Salesforce Announces Digital 360-Transforming Customer Engagement

Salesforce (NYSE: CRM), the global leader in CRM, today announced Digital 360, bringing together key components and new innovations in the … 0
mobile app marketing
Mobile Marketing

Aarki, a leading mobile marketing platform, continues to innovate

Aarki, a leading AI-enabled mobile marketing platform, continues to innovate its advanced machine learning technology tied with dynamic creative optimization, delivering … 0
customer experience services
Chatbots, Customer Experience, Service & Success

Consumer Engagement Software Astute Acquires Socialbakers

Audax Private Equity (“Audax”) announced that its portfolio company, Astute, Inc. (“Astute”), a leading provider of SaaS-based, omnichannel consumer engagement … 0
Guest Blogs

Should You Jump on the Social Activism Bandwagon? How?

Agile marketing strategies aided by Martech is bound to help marketers adopt the right brand activism! This piece on Social … 0
video advertising
Video Advertising

Vidyard Powers New Video Insights Tools in HubSpot Video

To support the growing appetite for video in business, Vidyard worked with HubSpot to develop new analytics and reporting functionality, which is … 0
customer experience services
Customer Experience, Service & Success

Vision Critical Rebrands to Alida

TORONTO – September 23, 2020 – Vision Critical, a continuous customer insights solution provider for the past two decades, today … 0
promotional advertising
Advertising & Promotion

Leading sell-side advertising platform Names Katie Evans as COO

Magnite (NASDAQ: MGNI), the largest independent omnichannel sell-side advertising platform, today announced that Katie Evans has been named Chief Operating … 0
ecommerce website
Ecommerce

ChannelAdvisor Announces Integration With Bunnings MarketLink

ChannelAdvisor Corporation (NYSE:ECOM), a leading provider of cloud-based e-commerce solutions that enable brands and retailers to increase global sales, today announced … 0