Martech News
Affiliate Marketing & Management
Rakuten Advertising Unveils AI Tools for Affiliate Transparency & Growth
Rakuten Advertising, the leading global affiliate marketing network, revealed several new solutions helping advertisers and publishers navigate affiliate marketing industry …
Digital Asset Management
Report: HCP Content Use Still Low Despite Adoption Gains
Veeva Systems released the latest insights from its Veeva Pulse Field Trends Report, showing effective content-driven engagement remains one of …
Audience/Marketing Data & Data Enhancement
Comscore Adds AI Tool Usage Data to Industry-Leading Reporting Suite
Comscore, a global leader in measuring and analyzing consumer behavior, announced the addition of consumer AI tool usage data to …
Adtech
Seedtag Names Brian Danzis Global CRO After North American Expansion
Seedtag, the global contextual advertising company, announced the promotion of Brian Danzis to Chief Revenue Officer. In his new role, Danzis will …
Optimization, Personalization & Testing
Outreach Shift: AI, Personalization & Multi-Channel Win Now
memoryBlue, a leader in pipeline and revenue growth, powered by people (and AI) you can trust, announced findings from its …
CMS & Web Experience Management
Egnyte Introduces Enhanced Partner Program & New Portal for Partner Success
Egnyte, a leader in secure content collaboration, intelligence, and governance, announced the launch of significant enhancements to its partner program …
Sales Automation, Enablement & Intelligence
Outreach Empowers Revenue Teams with New AI Agent Tools
Outreach, the AI Sales Execution Platform built for intelligent revenue workflows, announced new innovations and enhancements to its AI Revenue …
Ecommerce
Inriver adds Tom Ebling to Board, Partners with ChannelEngine
Inriver, the premier solution for managing and optimizing product experiences across the digital commerce ecosystem, announced continued momentum following the …
Optimization, Personalization & Testing
