Martech News

Rakuten Advertising
Affiliate Marketing & Management

Rakuten Advertising Unveils AI Tools for Affiliate Transparency & Growth

Rakuten Advertising, the leading global affiliate marketing network, revealed several new solutions helping advertisers and publishers navigate affiliate marketing industry …
HCP
Digital Asset Management

Report: HCP Content Use Still Low Despite Adoption Gains

Veeva Systems released the latest insights from its Veeva Pulse Field Trends Report, showing effective content-driven engagement remains one of …
Comscore
Audience/Marketing Data & Data Enhancement

Comscore Adds AI Tool Usage Data to Industry-Leading Reporting Suite

Comscore, a global leader in measuring and analyzing consumer behavior, announced the addition of consumer AI tool usage data to …
Seedtag
Adtech

Seedtag Names Brian Danzis Global CRO After North American Expansion

Seedtag, the global contextual advertising company, announced the promotion of Brian Danzis to Chief Revenue Officer. In his new role, Danzis will …
Outreach
Optimization, Personalization & Testing

Outreach Shift: AI, Personalization & Multi-Channel Win Now

memoryBlue, a leader in pipeline and revenue growth, powered by people (and AI) you can trust, announced findings from its …
Egnyte
CMS & Web Experience Management

Egnyte Introduces Enhanced Partner Program & New Portal for Partner Success

Egnyte, a leader in secure content collaboration, intelligence, and governance, announced the launch of significant enhancements to its partner program …
Outreach
Sales Automation, Enablement & Intelligence

Outreach Empowers Revenue Teams with New AI Agent Tools

Outreach, the AI Sales Execution Platform built for intelligent revenue workflows, announced new innovations and enhancements to its AI Revenue …
Inriver
Ecommerce

Inriver adds Tom Ebling to Board, Partners with ChannelEngine

Inriver, the premier solution for managing and optimizing product experiences across the digital commerce ecosystem, announced continued momentum following the …
Invoca
Optimization, Personalization & Testing

Invoca Announced the Acquisition of Symbl.ai

Invoca, the AI-leader in revenue execution platforms, announced it has signed a definitive agreement to acquire Symbl.ai, an AI-driven human intelligence …