Martech News

Audience/Marketing Data & Data Enhancement

Precisely launches PSYTE™ US Geodemographic Data

Precisely, the global leader in data integrity, today announced the launch of its PSYTE™ US geodemographic segmentation data product, providing easy-to-understand classification …
Performance Marketing

Built In Honors Tinuiti in its 2024 Best Place To Work Awards List

Tinuiti, the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, has been honored with the “Best …
Later and Mavrck

Later and Mavrck become one brand, with a new logo and mission

Today marks a significant milestone in the social marketing space as two industry leaders, Later and Mavrck, officially become one brand, with a …
Retail, Proximity & IoT Marketing

Nfinite and Coresight Research unveil new research

Nfinite, the leader in next-generation product visualization technology for brands and retailers, today announced new findings from Coresight Research’s report Digital …
MarTech Stack

Insightly reveals Five Predictions for the 2024 MarTech Stack

Today, Insightly, the modern, affordable CRM teams love, reveals its top takeaways from 2023 and predictions for the 2024 MarTech …
IAS expands
Optimization, Personalization & Testing

IAS expands in APAC with New Market Launches & Senior Appointments

Integral Ad Science, a leading global media measurement and optimisation platform, today announced business expansion in four key APAC markets- Hong …

Loomi wins 2024 BIG Innovation Award for Best Product

Bloomreach, the platform fueling limitless e-commerce experiences, today announced its AI for e-commerce, Loomi, was named a winner of Business Intelligence …
Advocacy, Loyalty & Referrals

Bob Evans chooses PAR Technology’s Punchh for Loyalty

ParTech, Inc. (PAR), a global restaurant technology company and provider of unified commerce solutions for enterprise restaurants, today announced that Bob …
Customer Experience, Service & Success

PolyAI announced the release of its second annual CX 100

PolyAI, the world’s premiere provider of customer-led voice assistants for the enterprise, is proud to announce the release of its …