Martech News

Audience/Marketing Data & Data Enhancement
Domo & True Influence Showcase Data-Driven Decision Making
Domo (Nasdaq: DOMO) announced today that True Influence, a technology leader of intent-based sales and marketing solutions, has chosen Domo’s cloud-based … 0
ABM
Demandbase Expands ABM Ecosystem
Demandbase, the leader in Account-Based Marketing (ABM), announced today an expansion of their partner ecosystem, adding seven new strategic integrations including … 0
Customer Engagement
Genesys Launches the Future of Digital Customer Engagement
Genesys, a global leader in cloud customer experience and contact center solutions, today announced the launch of Genesys Digital, a new business unit … 0
Customer Data Platform
Customer Data Platform Leader Amperity Expands Executive Team
Amperity, the leading enterprise customer data platform (CDP), announced expansion of its executive team, adding Brian Goldfarb as Chief Marketing Officer (CMO) … 0
Advocacy, Loyalty & Referrals
Personica™ Announces New Brand and Loyalty Program
Personica™, the most powerful marketing and analytics platform for restaurants, today launched its new brand, changed from its former brand … 0
Customer Engagement
Customer Engagement Platform Astute Releases Definitive Guide
Astute, Inc. (“Astute”), a leading customer engagement and Voice of the Customer (“VoC”) platform, today released its Definitive Guide to Customer Service … 0
Sales Automation, Enablement & Intelligence
Sales Enablement Leader Mediafly Announces Winter Product Update
Mediafly, a provider of sales enablement technology, content management and advisory services that create interactive, value-based selling experiences, today announced … 0
Digital Marketing
Digital Marketing Company Traject Acquires PLANOLY
Traject, a suite of innovative digital marketing tools backed by ASG, has acquired PLANOLY, a social marketing platform that allows users to … 0
Content Marketing