Martech News

Marketing Technology

Shift from Multichannel to Omnichannel is Key to Meet Consumer Demands

Consumers today do not just seek mere digital interactions, but consistent and unified experiences across any touch point they communicate …
Customer Experience, Service & Success

CX Intelligence company Chattermill launches Copilot

Chattermill, the Customer Experience Intelligence company, today announced the launch of Copilot – a generative AI solution built to redefine how leading …

2023 Creator Marketing Brand Lift Benchmark Report: #paid

Today, #paid, the leading creator marketplace, announces the 2023 Creator Marketing Brand Lift Benchmark Report. The comprehensive meta-analysis of creator …
Customer Experience, Service & Success

SuccessKPI names Don Keane as Chief Marketing Officer

SuccessKPI, Inc., a SaaS Contact Center Insight and Action Platform provider, has appointed Don Keane as Chief Marketing Officer. He will report …
Video Advertising

Publishers Clearing House Media appoints Chief Revenue Officer

Publishers Clearing House (PCH) Media, a leading provider of zero- and first-party data and identity solutions, today announced the appointment …
Customer Engagement

CleverTap unveils Signed Call for trusted customer engagement

CleverTap, the all-in-one engagement platform, today announced the launch of Signed Call™, an industry-first, VoIP-enabled, in-app voice capability for trusted …

Scope3 expands Carbon Measurement Capabilities to Include DOOH Ad

Scope3, the collaborative sustainability platform leading the decarbonization of media and advertising, today announced the addition of digital out-of-home (DOOH) …
Advocacy, Loyalty & Referrals

Razorfish Study reveals Baby Boomers’ Strong Technology Affinity

Marketing transformation agency Razorfish announced a new study “Digital Boomers” examining Boomers’ openness to adopt technology and attitudes toward a more digital …
Audience/Marketing Data & Data Enhancement

Snowplow launches Snowplow Digital Analytics on Snowflake Marketplace

Snowplow, the leader in customer data collection and analytics, today announced the launch of Snowplow Digital Analytics on Snowflake Marketplace. Snowplow Digital Analytics is …