Martech News

Digital Advertising

Skai announces winners of its 2024 ShopAble Media Awards

Skai, the omnichannel advertising platform uniquely focused on walled garden media, just announced the winners of its 2024 ShopAble Media …
Marketing Analytics, Performance & Attribution

INCRMNTAL launches Explorer using causal AI

INCRMNTAL, the global leader in incrementality measurement, has unveiled Explorer, a groundbreaking marketing attribution platform leveraging Causal AI. Traditional attribution …
Cross Screen
Audience/Marketing Data & Data Enhancement

Cross Screen Media announced strategic partnership with LiveRamp

Cross Screen Media, a CTV activation managed service provider for local agencies, announced its strategic partnership with LiveRamp, a leading data …
Optimization, Personalization & Testing

zuMedia Inc. announced the launch of

zuMedia Inc. officially announced the launch of which contains proprietary software with the power to bring a substantial amount …
Dicer and FameFlow

Dicer and FameFlow announce groundbreaking partnership, an emerging leader in AI-driven advertising performance analytics, and, the world’s first celebrity and influencer AI likeness rights licensing …
Business/Customer Intelligence & Data Science

John Rood named Chief Brand & Communications Officer for Magid

Magid, the leading consulting, consumer intelligence and activation firm, announced that highly respected entertainment marketing veteran John Rood has been named Chief …
Customer Engagement

Khoros announced next-gen Khoros Customer Care Cloud

Khoros, a leader in digital customer engagement software, today announced the patent-pending next-gen Khoros Customer Care Cloud. This transformative technology …
U.S. shoppers
Digital Advertising

U.S. shoppers likely to be influenced 2x by ads on retailers’ websites

U.S. shoppers almost twice as likely to be influenced by ads served to them on retailers’ websites compared to marketplaces, …
Events, Meetings & Webinars commences ‘ Konversations 2024’, a leader in enterprise conversational and generative AI space, is proud to announce the commencement of ‘ Konversations 2024’, …