Martech News
Digital Marketing
Yamamoto Celebrates 45 Years of Moving Mountains for Clients
This week, award-winning creative agency Yamamoto celebrates 45 years of moving mountains for their clients. Founded in 1979 by the late Peter Seitz, Hideki …
Digital Advertising
Criteo Announces Senior Executive Promotions
Criteo, the commerce media company, announced the promotion of key leaders to further propel growth and continue building momentum in …
CMS & Web Experience Management
ASAP Translate Launches Dynamic Website for Optimal User Experience
ASAP Translate, a leader in prompt, precise, and top-tier translation services, proudly announces the launch of its newly redesigned website …
Business/Customer Intelligence & Data Science
Resonate and Yahoo DSP announced the Launch of Syndicated Segments
Resonate, the leader in AI-powered consumer and voter data and intelligence, announced Resonate Segments, a suite of more than 1,000 …
Events, Meetings & Webinars
Shenzhen to Host GMIF2024 Innovation Summit on September 27
Driven by production cuts and price increases from upstream manufacturers, alongside a gradual revival in the consumer electronics market, the …
Customer Experience, Service & Success
Moveo’s LLM vs GPT-4 for Customer Experience
Moveo.AI announced that after rigorous comparison, its custom LLM tuned for CX outperforms GPT-4-0613 in all grading dimensions, except Markdown, …
Display & Programmatic Advertising
Gracenote teams with CTV players to optimize contextual ad targeting
Gracenote, the content data business unit of Nielsen, is powering new contextual categories to give advertisers greater visibility into the …
Digital Marketing
MasterControl Appoints Kelly Starman as Chief Marketing Officer
MasterControl, a leading provider of quality management and manufacturing software solutions, announced the appointment of Kelly Starman as Chief Marketing Officer (CMO). …
Optimization, Personalization & Testing
