Martech News

Ecommerce
AdRoll Launches New Rewards Program for Shopify Merchants
AdRoll, the marketing and advertising platform for direct-to-consumer ecommerce brands, announced today a new program partnership with Shopify, the leading …
Ecommerce
Quartile’s E-Commerce Advertising Platform Wins Technology Award
Quartile, the world’s largest e-commerce cross-channel advertising platform, is thrilled to announce it has received the 2022 US Scaled Technology …
Customer Data Platform
Treasure Data announces an integration with Amazon Marketing Cloud
Treasure Data, an award-winning enterprise customer data platform (CDP), today announced an integration with Amazon Marketing Cloud, a clean room …
Conversational AI
Quiq appoints Mandy Dhaliwal and Marcus Bragg to BOD
Quiq, the AI-powered Conversational Platform that enables brands to engage customers on the most popular asynchronous text messaging channels, today …
ABM
96% of B2B Marketers Have A Documented ABM Strategy In Place
Foundry (an IDG, Inc. company), the global leader in media, martech and data for the tech community, today released its second …
Events, Meetings & Webinars
Laura Ramos will be the guest speaker in a live webinar
DemandScience, a global B2B data company that partners with customers to upgrade their sales pipelines, announced that Forrester Vice President …
ABM
RollWorks Announces Integration with Outreach
Account-based marketing platform RollWorks, a division of NextRoll, and Outreach, the leading sales execution platform, today announced a new integration to enable more …
Business/Customer Intelligence & Data Science
Data Science is Not Benefiting Marketers: Survey
While companies tout the criticality of consumer data on a variety of fronts, from predicting future purchases to customer churn, …
Mobile Advertising