Martech News
Ecommerce
AdRoll Launches New Rewards Program for Shopify Merchants
AdRoll, the marketing and advertising platform for direct-to-consumer ecommerce brands, announced today a new program partnership with Shopify, the leading …Ecommerce
Quartile’s E-Commerce Advertising Platform Wins Technology Award
Quartile, the world’s largest e-commerce cross-channel advertising platform, is thrilled to announce it has received the 2022 US Scaled Technology …Customer Data Platform
Treasure Data announces an integration with Amazon Marketing Cloud
Treasure Data, an award-winning enterprise customer data platform (CDP), today announced an integration with Amazon Marketing Cloud, a clean room …Conversational AI
Quiq appoints Mandy Dhaliwal and Marcus Bragg to BOD
Quiq, the AI-powered Conversational Platform that enables brands to engage customers on the most popular asynchronous text messaging channels, today …ABM
96% of B2B Marketers Have A Documented ABM Strategy In Place
Foundry (an IDG, Inc. company), the global leader in media, martech and data for the tech community, today released its second …Events, Meetings & Webinars
Laura Ramos will be the guest speaker in a live webinar
DemandScience, a global B2B data company that partners with customers to upgrade their sales pipelines, announced that Forrester Vice President …ABM
RollWorks Announces Integration with Outreach
Account-based marketing platform RollWorks, a division of NextRoll, and Outreach, the leading sales execution platform, today announced a new integration to enable more …Business/Customer Intelligence & Data Science
Data Science is Not Benefiting Marketers: Survey
While companies tout the criticality of consumer data on a variety of fronts, from predicting future purchases to customer churn, …Mobile Advertising