Martech News

AdRoll
Ecommerce

AdRoll Launches New Rewards Program for Shopify Merchants

AdRoll, the marketing and advertising platform for direct-to-consumer ecommerce brands, announced today a new program partnership with Shopify, the leading …
Quartile's
Ecommerce

Quartile’s E-Commerce Advertising Platform Wins Technology Award

Quartile, the world’s largest e-commerce cross-channel advertising platform, is thrilled to announce it has received the 2022 US Scaled Technology …
Treasure Data
Customer Data Platform

Treasure Data announces an integration with Amazon Marketing Cloud

Treasure Data, an award-winning enterprise customer data platform (CDP), today announced an integration with Amazon Marketing Cloud, a clean room …
Quiq
Conversational AI

Quiq appoints Mandy Dhaliwal and Marcus Bragg to BOD

Quiq, the AI-powered Conversational Platform that enables brands to engage customers on the most popular asynchronous text messaging channels, today …
Foundry
ABM

96% of B2B Marketers Have A Documented ABM Strategy In Place

Foundry (an IDG, Inc. company), the global leader in media, martech and data for the tech community, today released its second …
DemandScience
Events, Meetings & Webinars

Laura Ramos will be the guest speaker in a live webinar

DemandScience, a global B2B data company that partners with customers to upgrade their sales pipelines, announced that Forrester Vice President …
RollWorks
ABM

RollWorks Announces Integration with Outreach

Account-based marketing platform RollWorks, a division of NextRoll, and Outreach, the leading sales execution platform, today announced a new integration to enable more …
Data Science
Business/Customer Intelligence & Data Science

Data Science is Not Benefiting Marketers: Survey

While companies tout the criticality of consumer data on a variety of fronts, from predicting future purchases to customer churn, …
AppsFlyer
Mobile Advertising

AppsFlyer releases new survey report, Connected TV Trends, 2022-23

AppsFlyer has released its new survey report, Connected TV Trends, 2022-23, Advertiser and Viewer Perceptions, that combines viewer and brand insights on …