Martech News

customer service experience
Customer Experience, Service & Success

CX Leader Genesys Reveals Study on Human Values

Genesys®, a global cloud leader in customer experience, today released “Human Values: The operating system for a high-performing contact center,” a …
performance attribution
Marketing Analytics, Performance & Attribution

Nick Worth Joins Marketing Analytics Leader Piano as Inaugural CCO

Piano, a global analytics and activation platform, today announced that Nick Worth has joined the organization as its inaugural chief client officer. …
ad tech companies
Adtech

Adtech Leader Adweek Names Jennifer Lopez Its 2021 Brand Visionary

Adweek, the premier publication and events company for leaders in marketing, media and technology, has announced that its Brand Visionary …
public relations
PR

Westchester Appoints New Director of Business Development

Westchester Publishing Services is pleased to announce the appointment of Deb Taylor as Director of Business Development & Marketing. In …
ad tech
Adtech

Polar Announces Publishers Generate $100m in Digital Revenue

Publishers using Polar have generated over $100m of digital advertising revenue in the past year from advertisers who repurpose ads …
ad tech companies
Adtech

Adtech Leader Quantcast Reveals Transformative Cookieless Innovations

Quantcast, a global advertising technology company, today announced key innovations to the Quantcast Platform, which allows publishers, advertisers, and brands …
ecommerce website
Ecommerce

AXS to Bring Amazon One Palm Recognition Service

AXS, a pioneer in identity-based ticketing technology, today announced that the company is adding the Amazon One palm recognition service …
influencer marketin
Influencers

Influencer Marketing Platform CreatorIQ Raises $40 Million

Influencer marketing platform CreatorIQ today announced a new funding round by existing investors TVC Capital, Kayne Partners Fund, the growth private …
marketing automation platforms
Marketing Automation

CallTrackingMetrics Announces Annual 2021 Launchpad Virtual Summit

CallTrackingMetrics, the only digital platform that uses call tracking intelligence to inform contact center automation, today announced the 2021 Launchpad …