Martech News
Sales Automation, Enablement & Intelligence
HG Insights announces Gary Cottrell as GM and Chief Product Officer
HG Insights, the authority in Technology Intelligence, today announced the appointment of Gary Cottrell as General Manager (GM) and Chief …Marketing Analytics, Performance & Attribution
New Research from Marketing Architects Discovers TV Attribution Gaps
63% of TV advertisers doubt their ability to measure TV’s impact accurately. Despite being one of the most effective marketing …Adtech
Billups launched enhanced OOH measurement solutions for marketers
Billups, a global Out-of-Home (OOH) managed services agency helping advertisers and agencies strengthen media performance through a patented analytics and …Customer Experience, Service & Success
Qualtrics Introduces Cutting Edge AI-Powered Strategy & Research Suite
New AI-powered strategic research solutions provide smarter, faster insights by summarizing the most relevant data in seconds to boost strategic …Adtech
Digital Turbine, Qrious Insight unveil 3 new reports at IAB NewFronts
Digital Turbine, in collaboration with Qrious Insight, today released the new reports in the “Game-Changing Shift” series – focusing on the retail, streaming …Digital Asset Management
67% of marketers are leveraging AI to boost content production
67% of marketers leveraging AI to boost content production 83% looking to overcome content fatigue Key focus on repurposing content …Events, Meetings & Webinars
ChurnZero announces CSM Appreciation Week 2024
ChurnZero, the platform and partner for customer success, has announced CSM Appreciation Week 2024. Taking place May 6 to May 10, 2024, …Marketing Technology
BarkleyOKRP acquires Performance Media and MarTech Company Adlucent
BarkleyOKRP, one of the largest full-service independent marketing firms in the U.S., announced today the acquisition of Adlucent, from Advantage …Video Advertising