Martech News


PRophet appoints Jason Brandt as Chief Marketing Officer

Stagwell Marketing Cloud’s (NASDAQ: STGW) PRophet, the first and only generative and predictive AI SaaS suite built by and for PR and …

ClearSale Leads in Eleven G2 Winter 2024 Grid® Reports

Global risk technology solution provider, ClearSale (, announced it has been named a Leader in protection and detection for ecommerce in the Winter 2024 …
multicultural marketing

The Refuel Agency Hispanic Explorer Study: Refuel Agency

A study from Refuel Agency, a leader for multicultural marketing, sheds new light on the crucial role of acculturation in …
Marketing Analytics, Performance & Attribution

AppsFlyer and MMA Global release privacy benchmarking study

AppsFlyer, the world’s leading mobile marketing analytics and attribution platform, and MMA Global, a leading not-for-profit marketing trade body, today jointly …
iPaaS, Cloud/Data Integration & Tag Management

Sama launches Multi-Cloud Integration

Sama, the leader in providing data annotation and model validation solutions, today announced the launch of a multi-cloud integration strategy …
Sales Automation, Enablement & Intelligence

Hexure launches New Visualizations Solution

Hexure, a provider of sales and regulatory automation solutions for the life and annuity industry, announced its new visualizations tool, …
Audience Engagement
Guest Blogs

How Generative AI Pairs with CTV to Fuel Audience Engagement

Connected TV (CTV) ad campaigns appearing on viewers’ screens during streaming content offer a particularly promising path for brands eager …

Bloomreach announced the acquisition of Radiance Commerce

Bloomreach, the platform fueling limitless e-commerce personalization, today announced the acquisition of Radiance Commerce, a revolutionary, enterprise-grade conversational commerce platform powered …
IPG names
Digital Marketing

IPG names Lisa De Bonis CEO of Huge

Interpublic Group (NYSE: IPG) announced today that Lisa De Bonis has been named the new CEO of creative consultancy Huge. She …