Martech News

Customer Engagement

Canadian Marketing Association announces Exec Leadership Changes

The Canadian Marketing Association (CMA) today announced the appointment of Barry Alexander as chief marketing and diversity officer and Natasha …
Customer Experience, Service & Success

Teleperformance wins the 2023 Global Company of the Year Award

Frost & Sullivan recently assessed the omnichannel customer experience (CX) in the metaverse industry and, based on its findings, recognizes Teleperformance with the …
Customer Engagement

Phrasee announces new executive team and AI content technology

Phrasee, the leading innovator in brand language optimization, announced its accelerated momentum as it assembles a powerhouse executive team and …
iPaaS, Cloud/Data Integration & Tag Management

Proactis chooses SnapLogic as its Generative AI iPaaS

Proactis, the leading Source-to-Pay software solution provider, has announced that it has chosen SnapLogic, the leader in generative integration solution to …
Digital Marketing

AdRoll released State of Digital Marketing Report Q4 2023 edition

AdRoll, the leading marketing and advertising platform that helps direct-to-consumer brands grow their businesses, today released the Q4 2023 edition …
Optimization, Personalization & Testing

DanAds powers Outside’s New Self-Service Ad Manager

Outside Interactive, Inc., the world’s premier destination for outdoor content and experiences, announced today the launch of Outside Ad Manager, …
Performance Marketing

Tinuiti badged as TikTok Marketing Partner in New Agency Category

Tinuiti, the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, has been selected as a badged …
Lippe Taylor

Lippe Taylor and twelvenote introduce a new venture: /prompt

Lippe Taylor and twelvenote, together two of the most-awarded midsize agencies in the industry, today announced the introduction of a new …
Events, Meetings & Webinars

RainFocus announces CMO to Drive Omnichannel Marketing Strategy

RainFocus™, provider of the next-generation event marketing platform, today announced the promotion of Ashleigh Cook to the role of chief marketing officer …