Martech News

account based marketing strategy
ABM

Predictive ABM Platform MRP Announces New CEO

MRP Prelytix™, the only enterprise-class predictive ABM platform, today announced Scott Matthews’ appointment as CEO for MRP. Scott succeeds Kevin … 0
Female Demographic
In-House Techhub

Woman’s Search for Meaning – Tapping the Female Demographic

If the target demographics of your brand skews females, then tighten your seat belts and get ready for a Women … 0
programmatic display advertising
Display & Programmatic Advertising

Roku & Nielsen Announce Strategic Alliance

Roku, Inc. (NASDAQ: ROKU) and Nielsen (NYSE: NLSN) today announced a strategic alliance between the two companies that will help … 0
Customer Experience, Service & Success

Digital CX Service Leader Sabio Acquires Voicebot Specialist Fonetic

Sabio Group, Europe’s leading technology and digital CX service provider, has acquired Fonetic, a leading Spanish provider of cloud-enabled AI voicebots, … 0
influencer marketing
Influencers

Entercom Acquires Podcast Influencers Marketplace Podcorn

Entercom (NYSE: ETM), home to premium podcast companies Cadence13 and Pineapple Street Studios, today announced the acquisition of Podcorn, the largest … 0
ad tech companies
Adtech

Comcast Advertising Appoints Pooja Midha as CGO

Comcast Advertising, a division of Comcast, today announced that it has appointed Pooja Midha as its chief growth officer, a … 0
marketing article print firm
Print

Back to Basics with Primix Publishing’s Billboard Advertising

Primix Publishing has launched its newest marketing service, Billboard Advertising. Although billboards seem old school, the billboard industry is actually … 0
native content native
Native/Content Advertising

Mednow Engages Native Ads for Digital Media Services

Mednow Inc. (TSXV: MNOW) (“Mednow” or the “Company”), Canada’s on-demand virtual pharmacy, is pleased to announce that it has entered … 0
ecommerce business
Ecommerce

Digital Commerce Leader Zaelab Announces Leadership Appointments

Zaelab, a leading digital commerce advisory and solutions provider, today announced two key executive appointments. Longtime finance and operations executive Jason … 0