Martech News


OWC recognized by PRNEWS in 2024 Agency Elite Top 100 list

Olmstead Williams Communications (OWC), a leading Los Angeles tech public relations firm, today announced it was honored by PRNEWS and …

Majority of Leaders in Marketing & Communications Cover Both Roles

Approximately 70% of marketing and communications leaders say their role is a mix of both functions, according to new survey …
Retail, Proximity & IoT Marketing

Dynamic Yield by Mastercard unveils Shopping Muse

Dynamic Yield by Mastercard today announced Shopping Muse, an advanced generative AI tool that revolutionizes how consumers search for and discover …
Humantic AI
Business/Customer Intelligence & Data Science

Humantic AI joins the AWS Partner Network

Humantic AI, a Buyer Intelligence company, announced today that it has joined the Amazon Web Services (AWS) Partner Network (APN) …
Zitcha and Broadsign
Retail, Proximity & IoT Marketing

Zitcha and Broadsign to drive global in-store retail media market

Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The …
Segmented Audiences
Guest Blogs

10 Factors to Define Hyper-Segmented Audiences

Navigating the complex digital advertising environment, brands and marketing executives now encounter an alluring strategy—hyper-segmentation of audiences. Recognizing and engaging …
Conversational AI
Chatbots, Conversational AI

Cognigy receives 2023 Conversational AI Excellence Award

Conversational AI leader Cognigy announced today that TMC, a global, integrated media company, has named Cognigy.AI as a 2023 Conversational AI Excellence Award …
Retail, Proximity & IoT Marketing

RT-Mart selects Blue Yonder to transform Category Management

With rapidly changing consumer behavior and supply chain disruptions, retailers need to make faster decisions to attract and retain customers. …
Go Addressable

Go Addressable & Advertiser Perceptions released new research findings

Go Addressable is releasing these findings ahead of its third annual addressable TV advertising summit. The findings come as a …