Martech News

Dynamic
Retail, Proximity & IoT Marketing

Dynamic Yield by Mastercard unveils Shopping Muse

Dynamic Yield by Mastercard today announced Shopping Muse, an advanced generative AI tool that revolutionizes how consumers search for and discover …
Humantic AI
Business/Customer Intelligence & Data Science

Humantic AI joins the AWS Partner Network

Humantic AI, a Buyer Intelligence company, announced today that it has joined the Amazon Web Services (AWS) Partner Network (APN) …
Zitcha and Broadsign
Retail, Proximity & IoT Marketing

Zitcha and Broadsign to drive global in-store retail media market

Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The …
Segmented Audiences
Guest Blogs

10 Factors to Define Hyper-Segmented Audiences

Navigating the complex digital advertising environment, brands and marketing executives now encounter an alluring strategy—hyper-segmentation of audiences. Recognizing and engaging …
Conversational AI
Chatbots, Conversational AI

Cognigy receives 2023 Conversational AI Excellence Award

Conversational AI leader Cognigy announced today that TMC, a global, integrated media company, has named Cognigy.AI as a 2023 Conversational AI Excellence Award …
RT-Mart
Retail, Proximity & IoT Marketing

RT-Mart selects Blue Yonder to transform Category Management

With rapidly changing consumer behavior and supply chain disruptions, retailers need to make faster decisions to attract and retain customers. …
Go Addressable
Adtech

Go Addressable & Advertiser Perceptions released new research findings

Go Addressable is releasing these findings ahead of its third annual addressable TV advertising summit. The findings come as a …
Americans
Customer Experience, Service & Success

More Than Half of Americans believe AI Will Improve Customer Service

More than half of Americans (52.4%) are optimistic about the future of customer service, anticipating improvements brought about by the …
ZMP
Digital Marketing

ZMP records 64% YoY Omnichannel Marketing increase in holiday season

Zeta Global (NYSE: ZETA), the AI-powered Marketing Cloud, today announced record-setting performance for the Zeta Marketing Platform (ZMP) in omnichannel …