Martech News

performance optimization
Optimization, Personalization & Testing

Whereoware Welcomes Paul Pickersgill as VP of Sales as Recent Growth Fuels Expansion

Whereoware, an award-winning full-service digital agency, announced the addition of Paul Pickersgill as VP of Sales. Pickersgill’s arrival comes after … 0
marketing automation
Marketing Automation

Advantage Solutions Announces Launch of Private Offering of Senior Secured Notes and Unsecured Notes

Advantage Solutions Inc. (the “Company”) today announced the commencement of a private offering of $800 million aggregate principal amount of … 0
business intelligence
Business/Customer Intelligence & Data Science

Wipro Digital Acquires Rational Interaction

Wipro Digital, the digital business unit of Wipro Limited announced today that it has acquired Rational Interaction, a full-service digital … 0
marketing analytics
Marketing Analytics, Performance & Attribution

ZoomInfo Names Smartsheet CEO Mark Mader and RingCentral CFO Mitesh Dhruv

ZoomInfo, the global leader in go-to-market (GTM) intelligence solutions, today announced the addition of two new independent directors: Smartsheet CEO … 0
iot marketing
Retail, Proximity & IoT Marketing

Prosper Insights & Analytics Teams Up With the AWS Developer Challenge

Prosper Insights & Analytics in cooperation with AWS Marketplace and SageMaker platform, has now made over 35 new privacy compliant … 0
customer data platform
Customer Data Platform

Lytics Integration to Google Cloud BigQuery Breaks Down the Barriers

Lytics, the real-time Customer Data Platform (CDP), announced today a built-in integration with Google Cloud BigQuery that will allow Lytics customers to … 0
marketing automation
Marketing Automation

SDxCentral and KMCE Launch Japanese-Language Version of

SDxCentral and KCCS Mobile Engineering Co. (KCME) launched a Japanese-language version of the tech media site The partnership allows … 0
marketing automation
Marketing Automation

FMG Suite Adds New AI-Powered Content and Announces Record Business Growth

FMG Suite, LLC, a private San Diego-based company delivering the leading cloud-based marketing automation platform for financial service professionals, today … 0
email marketing
Email Marketing

BlueVenn Launches a New CDP-powered Email Channel

BlueVenn, the award-winning Customer Data Platform (CDP), has today launched a new email marketing channel within its multi-channel marketing automation … 0