Martech News

CMS & Web Experience Management
Quantum Metric delivers record revenue and customer growth in 2024
Quantum Metric, the digital analytics platform, announced its best year ever for 2024, driven by mission critical investments in Generative …
Guest Blogs
How Virtual Assistants Are Transforming Customer Personalization—and Innovation
Explore how generative AI-powered virtual assistants are transforming customer personalization, enhancing engagement, and driving innovation. Businesses are reshaping customer experiences and staying ahead in a competitive market by leveraging advanced natural language processing.
Customer Experience, Service & Success
Sinch Mailjet Empowers Marketers for Success in 2025
Sinch, which is pioneering the way the world communicates through its digital Customer Communications Cloud, announced transformative updates to Sinch …
Display & Programmatic Advertising
Broadsign unveils AI-powered OOH ad approval and categorization
Live from its annual customer summit, Broadsign Connect, in Barcelona, Spain, Broadsign unveiled a preview of an artificial intelligence (AI) powered …
Customer Experience, Service & Success
CallTower and Five9 Announce Global Select Resale Partnership
CallTower and Five9 to deliver seamless collaboration and customer experiences with Operator Connect for Microsoft Teams and leading contact center software
Events, Meetings & Webinars
Frost & Sullivan honors AudioCodes for AI-powered meeting technology
Based on its continuous research into the meetings solutions market, Frost & Sullivan recognizes AudioCodes with the 2025 Global Competitive Strategy …
Optimization, Personalization & Testing
The RAC Wins SmartBear Automation All-Star Award for Testing Efficiency
SmartBear, a leading provider of software quality and visibility solutions, is honoring the RAC, a UK-based motoring services organization, with its …
ABM
Astrad Delivers Major Upgrades to ABM Platform for B2B Engagement
Astrad, a global leader in digital advertising, announces significant enhancements to its Account-Based Marketing (ABM) platform, introducing advanced deterministic data capabilities …
Digital Marketing