Martech News

Digital Advertising

Sharethrough and IPG Mediabrands launch new initiative

Sharethrough, one of the top global independent omnichannel ad exchanges, today announced the launch of the Net Zero Publisher Program. …
Mobile Apps

Cadent introduces Aperture MX to Connect Advertisers & Publishers

Cadent, the leading provider of platform-based converged TV advertising solutions, today announced Aperture MX – a new marketplace that delivers curated …
Audience/Marketing Data & Data Enhancement

Seedtag launched its advanced Contextual Audiences

Driven by Seedtag’s Contextual AI technology, Contextual Audiences allow marketers to activate accurate and scalable targeting to reach their ideal …
Retail, Proximity & IoT Marketing

2023 Consumer Product Content Benchmark Report: 1WorldSync

Today, 1WorldSync, the leading global product content orchestration platform, released its 2023 Consumer Product Content Benchmark Report featuring insights collected from …

ShopLiftr introduces an innovative digital ad tech solution

In response to the ever-increasing demand for targeted deals in the face of mounting inflation concerns, ShopLiftr is empowering retailers to capitalize …
Direct Digital
Marketing Technology

Direct Digital Holdings appoints Diana Diaz as CFO

Direct Digital Holdings, Inc. (Nasdaq: DRCT) (“Direct Digital Holdings” or the “Company”), a leading advertising and marketing technology platform operating through …
Yext, Inc.
CMS & Web Experience Management

Yext recognized for enabling new customer search experiences

Yext, Inc. (NYSE: YEXT), a digital experience platform that powers both owned and third-party experiences, announced today that it was …
Audience/Marketing Data & Data Enhancement

MediaLink reveals The Marketer’s Forecast 2024

Only 44% of marketing leaders surveyed believe their business is ready to embrace the “new radical future,” down from 70% …
Customer Engagement

ibex Grows in the Philippines; Hiring 2,000 New Employees

ibex (NASDAQ: IBEX), a leading global provider of business process outsourcing (BPO) and customer engagement technology solutions, today announced it is …