Martech News
Optimization, Personalization & Testing
90% of Gen Z Want More Video From Brands
A new market study of 2,008 adults in the U.S. and U.K. reveals 83% of consumers want brands to use video more …Mobile Apps
Criteo secures First MRC Accreditation for Retail Media Measurement
Criteo, the commerce media company, announced it achieved its first-ever accreditation by the Media Rating Council (MRC) for display rendered impression and …SEO
Bridgeline releases Zeus Update with Concept and Image Search
Bridgeline Digital, Inc., a provider of marketing software, announced that Smart Search by HawkSearch, featuring AI powered concept and image …Optimization, Personalization & Testing
Applitools announced partnership with Kobiton
Applitools, the industry leader for AI-powered test automation, announced it has partnered with Kobiton, a leader in mobile application testing. …Customer Experience, Service & Success
Sprinklr appoints Amitabh Misra as Chief Technology Officer
Sprinklr, the unified customer experience management (Unified-CXM) platform for modern enterprises, announced the appointment of Amitabh Misra as Chief Technology …Customer Experience, Service & Success
Triple Impact Connections increases Digital CX Capabilities with CXone
NICE announced that Triple Impact Connections, a veteran-owned BPO firm based in the United States, has selected the industry-leading NICE CXone platform to help …Retail, Proximity & IoT Marketing
EDITED releases Results of Study on Customer-Centricity in Retail
EDITED™, the leading global retail intelligence platform, is excited to release the findings from its Customer-Centricity Index Self Assessment – …Digital Marketing
2024 App Marketing Trends Report: Airbridge and Remerge
Facing the challenge of balancing user data collection with privacy concerns, Airbridge and Remerge offer vital insights for advertisers to accurately …Customer Experience, Service & Success