Martech News

Customer Experience, Service & Success
ChurnZero launches new superpower for customer teams with Engagement AI
ChurnZero, the AI platform and partner for customer growth, has launched Engagement AI, a transformative capability empowering customer teams to …
Digital Advertising
TCL, PubMatic Partner to Boost Streaming Sports Ad Demand and Efficiency
TCL, a leading global television brand and PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, …
Adtech
Equativ Unveils Maestro by Equativ
Equativ, a global independent adtech company, announced major upgrades to its all-in-one curation platform, Equativ Buyer Connect (EBC), now renamed …
Customer Experience, Service & Success
Reputation Upgrades Platform for Deeper Insights and Greater Impact
Reputation, the global leader in reputation performance management, announced a strategic expansion of its platform, introducing powerful new features designed …
Channel, Partner & Local Marketing
StructuredWeb Secures $30 Million From Invictus Growth Partners
StructuredWeb, the market leader in AI-powered channel sales and marketing SaaS solutions, announced a $30 million majority investment from Invictus …
PR
Millwright Holdings Promotes Laura Murphy to President of Bolt PR
Millwright Holdings is pleased to announce the promotion of Laura Murphy to President of Bolt PR, its award-winning B2C public relations, content, and digital …
Influencers
Research Highlights Changes in Influencer Marketing Effectiveness
While advertisers will spend $8.14 billion on influencer marketing in 2024, traditional demographic-based approaches are failing to deliver results, according to new …
iPaaS, Cloud/Data Integration & Tag Management
Appercept Announces Groundbreaking AWS SDK for Delphi
Appercept is pleased to announce the launch of its Appercept AWS SDK for Delphi, designed to bridge the gap between Delphi applications and Amazon Web …
Customer Experience, Service & Success