Martech News

ChurnZero
Customer Experience, Service & Success

ChurnZero launches new superpower for customer teams with Engagement AI

ChurnZero, the AI platform and partner for customer growth, has launched Engagement AI, a transformative capability empowering customer teams to …
TCL
Digital Advertising

TCL, PubMatic Partner to Boost Streaming Sports Ad Demand and Efficiency

TCL, a leading global television brand and PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, …
Equativ
Adtech

Equativ Unveils Maestro by Equativ

Equativ, a global independent adtech company, announced major upgrades to its all-in-one curation platform, Equativ Buyer Connect (EBC), now renamed …
Reputation
Customer Experience, Service & Success

Reputation Upgrades Platform for Deeper Insights and Greater Impact

Reputation, the global leader in reputation performance management, announced a strategic expansion of its platform, introducing powerful new features designed …
StructuredWeb
Channel, Partner & Local Marketing

StructuredWeb Secures $30 Million From Invictus Growth Partners

StructuredWeb, the market leader in AI-powered channel sales and marketing SaaS solutions, announced a $30 million majority investment from Invictus …
Millwright
PR

Millwright Holdings Promotes Laura Murphy to President of Bolt PR

Millwright Holdings is pleased to announce the promotion of Laura Murphy to President of Bolt PR, its award-winning B2C public relations, content, and digital …
influencer
Influencers

Research Highlights Changes in Influencer Marketing Effectiveness

While advertisers will spend $8.14 billion on influencer marketing in 2024, traditional demographic-based approaches are failing to deliver results, according to new …
Appercept
iPaaS, Cloud/Data Integration & Tag Management

Appercept Announces Groundbreaking AWS SDK for Delphi

Appercept is pleased to announce the launch of its Appercept AWS SDK for Delphi, designed to bridge the gap between Delphi applications and Amazon Web …
Oracle
Customer Experience, Service & Success

Oracle AI Agents Empower Sales Teams to Build Stronger Customer Bonds

Oracle CloudWorld Tour — Oracle announced new AI agents and generative AI capabilities within Oracle Fusion Cloud Sales to help sales teams create more …