Martech News
Adtech
Simpli.fi Expands CTV Product Suite
Simpli.fi, the Advertising Success Platform providing programmatic advertising and workflow software to agencies, brands, and media companies, today announced an …Business/Customer Intelligence & Data Science
Creative Quality Metrics Reveal Potential to Double YouTube ROI
– Creative execution is a significant driver of sales– Three golden advertising rules to improve YouTube creative effectiveness– More than double video ad …Customer Experience, Service & Success
Broadvoice Achieves SOC 2 Certification for CCaaS & UCaaS Platforms
Broadvoice, an omnichannel contact center platform and unified communications provider for small and mid-market enterprises and BPOs, announced it has …Guest Blogs
Aligning Marketing and Sales through their Shared Tech Stack to Boost Revenue
Historically, businesses’ Marketing and Sales teams have operated independently, each with its own set of priorities. This approach often leads …Ecommerce
LTK Launches New Video First Shopping App Experience
LTK is unveiling an all-new video experience, with Full-Screen Continuous Video and Daily Drops, opening up earning opportunities for creators …Optimization, Personalization & Testing
Toluna announces ‘AI Everywhere’ strategy
Global market research and insights leader Toluna has announced its ‘AI Everywhere’ strategy, marking a significant step in the company’s …Digital Advertising
Two Purpose-Driven Portland Agencies Join Forces
Digital marketing agency Mad Fish Digital is acquiring brand-building marketing agency Grady Britton. Together, they will provide end-to-end marketing and …Performance Marketing
Ramey Agency Promotes Michelle Hill to Chief Operating Officer
The Ramey Agency, a brand strategy and performance marketing agency for premium brands, is pleased to announce the promotion of …Display & Programmatic Advertising