Martech News
Digital Marketing
84% Singapore Firms Use Digital Marketing for ads, 50% Struggle with ROI
HubSpot, the customer platform for scaling companies, and LinkedIn, the world’s largest professional network and leading advertising partner for brands, today …Demand Generation
Emily Rakowski Joins ORO Labs as Chief Marketing Officer
ORO Labs, creator of a market-leading no-code procurement orchestration platform, today announced Emily Rakowski has joined the company as chief …Chatbots, Conversational AI
HouseCanary announced the launch of CanaryAI
HouseCanary, Inc. (“HouseCanary”), a national brokerage known for its innovation and accuracy of real estate information, today announced the beta …Business/Customer Intelligence & Data Science
Dialpad Brings Business-Specific AI Models to Sales Conversations
Dialpad, Inc. – the industry-leading Ai-Powered Customer Intelligence Platform – today announced the general product release of its latest version of Ai …Optimization, Personalization & Testing
25% of Marketing Spend on A/B Testing Amid Inefficiencies: Research
New research from adtech platform AdSapiens reveals senior marketers spend over a quarter (26%) of their entire marketing budget on …Customer Experience, Service & Success
New Research Exposes Privacy-Personalization Conflict in AI-Driven CX
Glassbox, the premier provider of AI-fueled customer intelligence solutions, today unveiled a new research report surveying digital professionals, “AI in …Digital Asset Management
AI Innovation, DAM Deployments Fuel Record First Half for Bynder
Bynder, a global leader in enterprise digital asset management (DAM), has revealed how the accelerated adoption of the company’s AI-powered …iPaaS, Cloud/Data Integration & Tag Management
ServiceNow announced the acquisition of Raytion
ServiceNow (NYSE: NOW), the AI platform for business transformation, today announced it has acquired Raytion to enhance GenAI-powered search and knowledge …Influencers